Colour Cosmetics - China - September 2013
As
income increases and basic life quality improves significantly, Chinese women
could be expected to spend more on discretionary goods like colour cosmetics.
This suggests that there is great opportunity to convert millions of non-users
in the lower tier cities and rural areas. At the same time, the country’s
middle classes is spurring demand for discretionary spend items. Their soaring
purchasing power provides the greatest long-term potential for growth.
To
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TABLE OF CONTENT
Introduction
Definition
Excluded
Methodology
Abbreviations
Executive Summary
The market
Figure 1: Best- and
worst-case forecast for China value sales of colour cosmetics, 2008-18
Figure 2: China
colour cosmetics segments’ percentage share in value, 2010-12
Companies and brands
The consumer
Face make-up is the
priority
Figure 3: Make-up
products used in past 12 months, July 2013
Internet retail is
the channel to focus on
Figure 4: Purchase
channel for make-up products July 2013
Colour cosmetics the
confidence booster
Figure 5: Attitudes
towards make-up products, July 2013
Key issues
Cross-selling is
essential to drive market share
Driving usage
frequency is the next growth opportunity
Multichannel
strategies to capture different demographics
What it means
The Market
Key points
Market size and
forecast
Figure 6: Colour
cosmetics China market value in local currency, 2008-18
The future
Figure 7: Best- and
worst-case forecast for China value sales of colour cosmetics, 2008-18
Market segmentation
Figure 8: China
colour cosmetics retail value sales, by sector, 2011-13
Figure 9: New product
launches in colour cosmetics, % share, by category, Jan 2009- Jun13
Market Drivers
Key points
Increasing purchasing
power in lower-tier cities
The rise of the
Chinese middle class could drive significant growth
Figure 10:
Discretionary spending, April 2012
Online channel
changes the market dynamics
What it means
Companies and Brands
Key points
Company share
Figure 11: China
colour cosmetics market company retail market share, by value (%), 2009-12
Advertising and
innovation
Can CC cream create a
similar sensation like BB cream?
Figure 12: Examples
of CC cream launches in China, Q2 2013
Smarter promotions
Figure 13: L’Oréal
Voluminous Million Lashes, launched in China in January 2013
Figure 14: Innisfree
has just opened its largest store in China, February 2013
Chinese Imperial
Palace look-inspired lip beauty
Figure 15: A clean
finish with a focus on two-tone lips is the essence of Zhen Huan style beauty
Figure 16: Zhen Huan
look-inspired colour cosmetic launches, 2012-13
Figure 17: New colour
cosmetic launches inspired by Chinese ancient culture, 2012-13
Brands
L’Oréal Paris
Figure 18: Profit and
loss statement L’Oréal, 2011-12
Maybelline
Figure 19: Selected
innovation under the Maybelline brand, 2013
Lancôme
Figure 20: Lancôme
Hypnôse new range is designed by Alber Elbaz, also available in eye shadow, Q2
2013
Estee Lauder
Figure 21: Financial
overview fiscal year ended 30 June 2011 and 2012
Clinique
Figure 22: Clinique
CC Cream Hydrating Colour Corrector Broad Spectrum SPF30, Q2 2013
Carslan
Figure 23: Carslan
Max Big Eyes Multi-Function Mascara, Q4 2012
What it means
The Consumer –
Product Usage and Frequency
Key points
Figure 24: Make-up products
used in past 12 months, July 2013
Figure 25: Frequency
of use of make-up products, July 2013
Figure 26: Frequency
of use of eye make-up products, July 2013
Figure 27: Frequency
of use of lip make-up products, July 2013
The Consumer – Number
of Products Used and Spending Habits
Key points
Figure 28: Number of
make-up products used in past 12 months, July 2013
Figure 29: Number of
make-up products used in past 12 months by age group, July 2013
Figure 30: Number of
make-up products used in past 12 months, by type of make-up, July 2013
Focus on the face
Figure 31: Spend on
make-up, by category, July 2013
Figure 32: Spend on
facial make-up, by price point, July 2013
Lower investment on
eyes and lips
The Consumer –
Channel Usage
Key points
Figure 33: Purchase
channel for make-up products July 2013
The Consumer –
Attitudes Towards Make-Up and Cosmetics
Key points
Figure 34: Attitudes
towards make-up and cosmetics, July 2013
Figure 35: Sulwhasoo
newly launched Whitening BB Base SPF 50+/PA+++ in China, June 2013
Figure 36: Asian
beauty, a focus on clarity of the skin, contrasting eyes and lips colour with
dramatic nail design, March 2013
The Consumer –
Motivating Factors for Buying a Different Make-Up Product/Brand
Key points
Figure 37: Motivating
factors for buying a different make-up product/brand, July 2013
Figure 38: Proportion
of new make-up and skincare products making natural claims, China, January
2009- July 2013
Figure 39: South
South Korea brand MCC ‘s Green Tea Dramatic Volume Mascara launched in China,
January 2013
Figure 40: New Anna
Sui necklace rouge, a new innovation that transform a lip gloss into an
accessory
For
More Information Personal Care Market
Research Reports @:
Key Issue –
Cross-Selling is Essential to Drive Market Share
Key points
Multi-buy deals to
attract repertoire buyers
Figure 41: Number of
make-up products used in past 12 months, July 2013
Figure 42: Cosmetic
products used by lipstick users, July 2013
Upselling to the
higher income groups
Figure 43: Number of
colour cosmetic products used in the past 12 months, by monthly household
income, July 2013
Figure 44: Influence
of household income on use of prestige make-up, July 2013
Figure 45: Giorgio
Armani advanced cosmetic textile technology, Q1 2013
Figure 46: Brand
loyalty, by household income group, July 2013
Inspiration coming
from the past
Figure 47: M.A.C Year
of the Snake collection, February 2013
Innovation in new
natural ingredients
Figure 48: Lirikos
Marine Power Curling Mascara with extracts from algae, June 2013
What it means
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