Food And Drink Retailing Market Analysis & Forecast In Brazil April 2014: Market Research Report

Business Research Report On Food And Drink Retailing Marketing In Brazil April 2014: Research Background & Research Ideas Market Shares, Strategies, And Forecasts, 

Worldwide

The food and drink retailing sector in Brazil is highly competitive and dynamic. Brazilian towns everywhere are dotted with all types of outlets, ranging from hypermarkets to small bakers. Retailers must cater to demanding customers both in the local neighbourhood shops and in the more distant hypermarkets, and place emphasis on the price proposition.

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Table of Content

Introduction

Definition
Abbreviations

Executive Summary

The market
Figure 1: Food and drink retailing sector sales, Brazil, 2008-18
Figure 2: Leading retailer sales in the Brazilian food and drink sector, 2011-12
Market drivers
Figure 3: Consumer spending on food and drink in Brazil and inflation, 2008-12
Innovation
The consumer
Figure 4: Use of different food retail outlets for food shopping, January 2014
What we think

Trend Application

Trend: Life Hacking
Trend: Who Needs Humans
Mintel Futures: Old Gold

Market Drivers

Urbanization levels are soaring
Figure 5: Share of Urban population of overall population in Brazil, by region, 1970-2010
Figure 6: Share of Urban Population of overall population in Brazil, by region, 1970-2010
The gender gap in employment is closing
The emerging classes are hungry
Figure 7: Consumer spending on food & drink in Brazil and inflation, 2008-12
Food processing is on the rise
Figure 8: Share of processed products in value sales of food in Brazil, 1980-2009
High taxes represent a barrier

Who’s innovating

Key points
The grocery sector lacks innovation
Modest developments at the PoS
Virtual shopping centers
Spare some change
Shop and recycle at once

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Market Size, Forecast and Segment Performance

Key points
Sales by segment
Figure 9: value sales in the Brazil food and drink retail sector, by segment, 2011-12
Figure 10: number of outlets in the Brazil food and drink retail sector, by segment, 2011-12
Large format stores dominate the food retail landscape
Specialists are slowly losing ground
Small grocers struggle while discounters flourish
The food and drink sector grew mostly above inflation between 2008-13
Figure 11: Food and drink retail sector sales, Brazil 2008-18
The market will continue to grow in 2015-18, but at a lower rate
Figure 12: Food and drink retailing sector sales, Brazil, 2008-18
Forecast Methodology

Market Share

Key points
Grupo Pao-de-Acucar and Carrefour stand in close competition for sector leadership
Figure 13: Leading retailer sales in the Brazilian food and drink sector, 2011-12
Figure 14: Leading retailer outlets in the Brazilian food and drink sector, 2011-12
A puzzle with many pieces
National coverage, localized strategy
Playing musical chairs
Smaller players gain share in the market
The advent of atacarejo

The Consumer – Use

Key points
Supermarkets are the most widely visited food and drink outlet
Figure 15: Use of different food and drink retail outlets, January 2014
The larger the outlet, the less frequent the visits
Figure 16: Use of different food retail outlets for food and drink shopping, January 2014
Customers in the South are the most frequent hypermarkets users
Figure 17: Hypermarket use, by city, January 2014
The AB socioeconomic group visits hypermarkets more often than other groups do
Figure 18: Use of hypermarkets by socioeconomic group, January 2014
The AB group is also the most frequent user of atacarejo
Figure 19: Use of wholesalers (atacarejo), by socioeconomic group, January 2014

The Consumer – Attitudes toward Shopping for Groceries

Key points
Brazilians are not enthusiastic about grocery shopping
Self check-out sparks little interest
A single-stop journey
Figure 20: attitudes towards shopping for food and drink, January 2014
Consumers in Belém are the most frugal
Figure 21: Agreement with the statement “I tend to buy strictly what is on my shopping list,” by city, January 2014
Younger people are most likely to shop online if products are cheaper
Figure 22: Agreement with the statement “I would buy more groceries on the internet if it were cheaper than going in-store,” by age group, January 2014

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The Consumer – Reasons for Choice of Retailer When Buying Food and Drink

Key points
Low price is the most important reason for choosing a retailer
Credit options are of less interest in food shopping than in shopping in general
Figure 23: Reasons for choosing retailer, January 2014
The AB group is more demanding and less price sensitive
Figure 24: Reasons for choosing a retailer, by socioeconomic group, January 2014

The Consumer – Interest in Promotional Deals

Key points
Customers are most attracted to “buy two get one free” promotions
Loyalty programs spark limited interest
Figure 25: Interest in promotional deals, January 2014
The AB group is most attracted to food and drink sampling
Figure 26: Consumers swayed by food and drink tasting, by socioeconomic group, January 2014

Frequency of Grocery Shopping

Figure 27: Frequency of grocery shopping in the last six months, January 2014
Figure 28: Frequency of grocery shopping in the last six months, January 2014
Figure 29: Most popular frequency of grocery shopping in the last six months – Supermarket, by demographics, January 2014
Figure 30: Next most popular frequency of grocery shopping in the last six months – Supermarket, by demographics, January 2014
Figure 31: Most popular frequency of grocery shopping in the last six months – Independent small grocery store, by demographics, January 2014
Figure 32: Next most popular frequency of grocery shopping in the last six months – Independent small grocery store, by demographics, January 2014
Figure 33: Most popular frequency of grocery shopping in the last six months – Bakery with grocery section, by demographics, January 2014
Figure 34: Next most popular frequency of grocery shopping in the last six months – Bakery with grocery section, by demographics, January 2014
Figure 35: Most popular frequency of grocery shopping in the last six months – Street market, by demographics, January 2014
Figure 36: Next most popular frequency of grocery shopping in the last six months – Street market, by demographics, January 2014
Figure 37: Most popular frequency of grocery shopping in the last six months – Hypermarket, by demographics, January 2014
Figure 38: Next most popular frequency of grocery shopping in the last six months – Hypermarket, by demographics, January 2014
Figure 39: Most popular frequency of grocery shopping in the last six months – Express minimarket chain, by demographics, January 2014
Figure 40: Next most popular frequency of grocery shopping in the last six months – Express minimarket chain, by demographics, January 2014
Figure 41: Most popular frequency of grocery shopping in the last six months – Wholesale retailer, by demographics, January 2014
Figure 42: Next most popular frequency of grocery shopping in the last six months – Wholesale retailer, by demographics, January 2014
Figure 43: Most popular frequency of grocery shopping in the last six months – Convenience store, by demographics, January 2014
Figure 44: Next most popular frequency of grocery shopping in the last six months – Convenience store, by demographics, January 2014
Figure 45: Most popular frequency of grocery shopping in the last six months – Online supermarket, by demographics, January 2014
Figure 46: Next most popular frequency of grocery shopping in the last six months – Online supermarket, by demographics, January 2014


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Food And Drink Retailing Industry Research Report In UK - March 2014: Worldwide Business Survey

Market Survey On Food And Drink Retailing Industry In UK - March 2014: Research Background & Research Ideas

Food retailing remains highly competitive, but all the evidence indicates that competition is moving away from price. With almost perfect information

in the market and most of the majors doing some form of price matching, we think that the competitive agenda will move to all the other key factors

that make someone choose a particular retailer.

Top of the list is the quality and range of own brands, but following that are store standards, product innovation, availability service standards.

Food retailing has always been about value for money and that covers all the factors we have mentioned.

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Table of Content

Introduction

Figure 1: Mintel in-home food classifications, 2013
Figure 2: Mintel soft drinks classifications, 2013
Figure 3: Mintel alcoholic drinks classifications, 2013
Abbreviations

Executive Summary

The market
Improving market background
Figure 4: Sales of in-home food, 2008-18
Figure 5: Alcoholic drinks sales and forecast, 2008-18
Spending on food, drink and tobacco
Figure 6: Food, drink and tobacco: Sales by product, 2013 (est)
Companies and brands
The major channels of distribution for food, drink and tobacco
Figure 7: Sales of food, drink and tobacco, by type of retailer, 2013 (est)
The consumer
Where they shop
Figure 8: Retailer most used for buying groceries in-store and online, December 2013
Figure 9: Online grocery shoppers, December 2013
Customer satisfaction
Figure 10: Leading supermarkets: Overall satisfaction rating, December 2013
Attitudes towards buying food
Figure 11: Consumer attitudes towards buying groceries, December 2013
What we think

Issues and Insights

Hard discounters have been the fastest growing sector of food retailing
The facts
The implications
Price matching promotions
The facts
The implications
Online grocery is growing
The facts
The implications
Superstores are in decline
The facts
The implications

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Trend Application

Trend: Prepare for the Worst
Trend: Extend My Brand
Mintel futures: Old Gold

Who’s Innovating?

Key points
Click-and-collect going underground
Packaging-free food shop
UK’s first bakery ATM
Aldi Lunchbox initiative
Dutch grocer abandons traditional aisle format
Figure 12: Recipe table concept, Bilder & de Clercq, Amsterdam, Netherlands
Scanning products whilst grocery shopping
Foodie.fm partners with The Southern Co-operative
Professional shoppers to do your grocery shopping
Next generation self-checkout kiosks
MyStore
Hybrid tills
Tesco digital wallet

Market Environment

Key points
Consumer confidence returns to positive territory
Figure 13: UK: Consumer confidence levels, February 2013-January 2014
Inflation falls sharply, especially in food
Figure 14: UK: Consumer Price Index: Annual % change, food and total CPI, Jan 2013-Jan 2014
Figure 15: UK: Consumer Price Index: Annual % change, alcohol, tobacco and total CPI, Jan 2013-Jan 2014
Figure 16: Consumer Price Index: Annual % change, food and beverage categories, January 2013 – January 2014
Incomes remain squeezed though the price/wage gap has narrowed
Figure 17: Retail Price Index and average weekly earnings: Annual % change, June 2010-Dec 2013

Channels of Distribution for Food, Drink and Tobacco

Key points
Main retail sectors
Figure 18: Sales of food, drink and tobacco, by type of retailer, 2013 (est)
Major supermarkets
Convenience stores
Hard discounters
Specialist retailers
Figure 19: Food specialists sales, inc VAT, 2012
Markets and farmers’ markets
Non-food retailers
Figure 20: Leading non-food discounters’ sales, 2008/09-2012/13
Online
The online market
Figure 21: Online sales of food and drink as % all food and drink spending, 2007-2018
Figure 22: Online food, drink and tobacco: Sales by product, 2013 (est)
Figure 23: Online: Share of food, drink and tobacco spending, by category, 2013 (est)

Consumer Spending on Food, Drink and Tobacco Overview

Key points
Food and drink spending in context
Figure 24: Spending on in-home food, drink and tobacco, 2008-13
Figure 25: Spending, by broad product category, 2013 (est)
Forecast
Figure 26: Sales of in-home food, 2008-18
Figure 27: Alcoholic drinks sales and forecast, 2008-18
Figure 28: Spending on in-home food, drink and tobacco, 2013-18
Food and drink in the context of all spending
Figure 29: All spending on food as % all consumer spending, 2008-13

Consumer Spending on Meat, Fish and Seafood

Key points
Figure 30: Channels of distribution for meat, fish and seafood, 2013 (est)
Figure 31: Spending on meat and fish, by type of retailer, incl VAT, 2008-13
Figure 32: Spending on meat and fish, by type of retailer, incl VAT, 2013-18

Consumer Spending on Fruit and Vegetables

Key points
Figure 33: Fruit and vegetables: channels of distribution, 2013 (est)
Figure 34: Spending on fruit and vegetables, by type of retailer, incl VAT, 2008-13
Figure 35: Spending on fruit and vegetables, by type of retailer, incl VAT, 2013-18

Consumer Spending on Confectionery

Key points
Figure 36: Confectionery: Channels of distribution, 2013 (est)
Figure 37: Spending on confectionery, by type of retailer, incl VAT, 2008-13
Figure 38: Spending on confectionery, by type of retailer, incl VAT, 2013-18

Consumer Spending on Snacks

Key points
Figure 39: Snacks: Channels of distribution, 2013 (est)
Figure 40: Spending on snacks, by type of retailer, incl VAT, 2008-13
Figure 41: Spending on snacks, by type of retailer, incl VAT, 2013-18

Consumer Spending on Dairy Products

Key points
Figure 42: Dairy products: Channels of distribution, 2013 (est)
Figure 43: Spending on dairy products, by type of retailer, incl VAT, 2008-13
Figure 44: Spending on dairy products, by type of retailer, incl VAT, 2013-18

Consumer Spending on Desserts

Key points
Figure 45: Desserts: Channels of distribution, 2013 (est)
Figure 46: Spending on desserts, by type of retailer, incl VAT, 2008-13
Figure 47: Spending on desserts, by type of retailer, incl VAT, 2013-18

Consumer Spending on Store Cupboard Basics

Key points
Figure 48: Store cupboard basics, channels of distribution, 2013 (est)
Figure 49: Spending on store cupboard basics, by type of retailer, incl VAT, 2008-13
Figure 50: Spending on store cupboard basics by type of retailer, incl VAT, 2013-18

Consumer Spending on Baby Food

Key points
Figure 51: Baby foods: Channels of distribution, 2013 (est)
Figure 52: Spending on baby foods, by type of retailer, incl VAT, 2008-13
Figure 53: Spending on baby foods, by type of retailer, incl VAT, 2013-18

Consumer Spending on Bread and Morning Goods

Key points
Figure 54: Bread and morning goods: Channels of distribution, 2013 (est)
Figure 55: Spending on bread and morning goods, by type of retailer, incl VAT, 2008-13
Figure 56: Spending on bread and morning goods, by type of retailer, incl VAT, 2013-18

Consumer Spending on Ready Meals

Key points
Figure 57: Ready meals: Channels of distribution, 2013 (est)
Figure 58: Spending on ready meals, by type of retailer, incl VAT, 2008-13
Figure 59: Spending on ready meals, by type of retailer, incl VAT, 2013-18

Consumer Spending on Soft drinks

Key points
Figure 60: Soft drinks: Channels of distribution, 2013 (est)
Figure 61: Spending on soft drinks, by type of retailer, incl VAT, 2008-13
Figure 62: Spending on soft drinks, by type of retailer, incl VAT, 2013-18

Consumer Spending on Tobacco

Key points
Figure 63: Tobacco: Channels of distribution, 2013 (est)
Figure 64: Spending on tobacco, by type of retailer, incl VAT, 2008-13
Figure 65: Spending on tobacco, by type of retailer, incl VAT, 2013-18

Consumer Spending on Beer and Cider

Key points
Figure 66: Beer, cider: Channels of distribution, 2013 (est)
Figure 67: Spending on beer & cider, by type of retailer, incl VAT, 2008-13
Figure 68: Spending on beer & cider, by type of retailer, incl VAT, 2013-18

Consumer Spending on Wine and Spirits

Key points
Figure 69: Wines and spirits: Channels of distribution, 2013 (est)
Figure 70: Spending on wines and spirits, by type of retailer, incl VAT, 2008-13
Figure 71: Spending on wines and spirits, by type of retailer, incl VAT, 2013-18

The Consumer – Where People Shop

Key points
Figure 72: Retailer most used for buying groceries in-store, December 2013
Figure 73: Profile of on- and offline main shoppers, December 2013
What makes people choose a supermarket?
Online shoppers
Figure 74: Online grocery shoppers, December 2013
Customer reactions

The Consumer – Where They do Top-up Shopping

Key points
Figure 75: Top-up food shopping habits in-store, December 2013
Use of C-stores
Farmers’ markets

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The Consumer – Satisfaction with Retailers Used

Key points
Figure 76: Consumer satisfaction with key operating metrics, December 2013
Figure 77: Consumer satisfaction with key operating metrics, December 2013
Figure 78: Satisfaction ratings by where people do their main shop, December 2013
Overall satisfaction rating
Figure 79: Leading supermarkets: Overall satisfaction rating, December 2013
Tesco
Figure 80: Tesco: Satisfaction ratings relative to supermarkets average, December 2013
Asda
Figure 81: Asda: Satisfaction ratings relative to supermarkets average, December 2013
Sainsbury’s
Figure 82: Sainsbury’s: Satisfaction ratings relative to supermarkets average, December 2013
Morrisons
Figure 83: Morrisons: Satisfaction ratings relative to supermarkets average, December 2013
Aldi
Figure 84: Aldi: Satisfaction ratings relative to supermarkets average, December 2013
Lidl
Figure 85: Lidl: Satisfaction ratings relative to supermarkets average, December 2013

The Consumer – Attitudes towards Buying Food and Drink

Key points
Figure 86: Attitudes towards buying food, December 2013
Figure 87: Profile of respondents of each attitude, December 2013
Loyalty cards
Food tracker
Figure 88: “I have cut down on the number of premium products I buy”, 2012-13

Brand Advertising, Perceptions and Social Media

Key points
Advertising spend up in 2013
Figure 89: Total media adspend in the UK supermarket sector, 2009-13
Tesco leads the pack
Figure 90: Main media adspend by leading supermarket/convenience store operators, 2009-13


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M/s Sheela 
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