Wednesday, January 15, 2014

Research Report on UHT Milk Market in China: Market Research Report

Market Research Report on UHT Milk Market in China Now Avilable@Marketresearchreports.biz

China is the third biggest dairy producer in the world; dairy consumption in China has entered a rapid growth stage. Presently, dairy consumption mainly concentrates in liquid milk and milk powder, among which liquid milk demand in China is dramatically increasing.

Currently, more than 90% of the world’s countries mainly consume pasteurized milk in liquid milk consumption. Pasteurized milk covers 70% of the world’s liquid milk market and covers 95% in Europe, 90% in US and over 95% in Australia and New Zealand.

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Before 2000, China’s pasteurized milk consumption accounted for 70-80% of liquid milk consumption. With the improvement of processing technology and increase of consumption demand of liquid milk, pasteurized milk’s market share gradually declined; whereas UHT milk rapidly occupied the market with CAGR of about 25% and presently covers over 60% of liquid milk market share.

Only in several years, UHT Milk formed huge market in China. The helping factors include distribution of raw milk sources, changes of processing technology, consuming ability and consumption pattern and advertisement guidance. Meanwhile, rapid expansion of UHT Milk market also led to establishment of dairy giants like Mengniu and Yili.

This report will systematically answer the following questions:

(1) During the development of Chinese dairy market, what kinds of changes have occurred on consumer groups, product types and consumer perceptions?
(2) With highest development speed and biggest coverage in China’s dairy market, is UHT milk in addition to pasteurized milk and milk powder, or instead of?
(3) What are the advantages and disadvantages of UHT milk when comparing with pasteurized milk, milk powder, soy milk on aspects of packaging, consumer groups and convenience?
(4) UHT milk demand in China has been increasing with high growth rate over a decade.
What are the drivers and the key drivers of UHT milk demand expansion?
(5) What are the differences of UHT milk consumption on consuming habit, brand and consumption volume in northeast China, north China, east China, south China, etc.? In the same area, what are the differences of UHT milk consumption in urban area and rural area?
What kind of new changes appeared in Chinese UHT milk market in recent years?
(6) How about the distribution channels, consumer groups and consumer perceptions and price of international UHT milk in China? Who the local manufacturers are? How about the distribution channels and market shares of the top 10 local manufacturers?

To systematically answer the above questions, we will follow the research ideas shown in the frame bellow.

This report will follow the principles of pragmaticism, comprehensiveness, briefness, conciseness and accuracy and base on in-depth research, systematical analysis and scientific induction to answer the above questions with detailed data and refined words so as to offer reference and basis for our clients to understand the present situation and the future development trend of the Chinese UHT milk market.

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Table of Contents

PART Ⅰ CHARACTERISTICS AND FUTURE DEVELOPMENT OF DAIRY CONSUMPTION IN CHINA 

1 DEVELOPMENT HISTORY OF DAIRY INDUSTRY IN CHINA
1.1 Before 1990
1.2 From 1990 to 2000
1.3 From 2000 to Now

2 DAIRY CONSUMER GROUPS IN CHINA 
2.1 Before 1990
2.2 From 1990 to 2000
2.3 From 2000 to Now

3 DAIRY CONSUMER PERCEPTIONS S IN CHINA
3.1 Before 1990
3.2 From 1990 to 2000
3.3 From 2000 to Now

4 MAIN DAIRY PRODUCTS IN CHINA
4.1 Before 1990
4.2 From 1990 to 2000
4.3 From 2000 to Now

5 FORECAST ON DAIRY CONSUMPTION TREND IN CHINA
5.1 Dairy Consumer Groups
5.2 Dairy Consumer Perceptions
5.3 Dairy Products Types

6 DESCRIPTION AND FORECAST ON CONSUMPTION VOLUMES OF DIFFERENT
DAIRY PRODUCTS
6.1 Consumption Volumes of Different Dairy Products (2001-2011)
6.1.1 China’s Consumption Volumes of UHT Milk (2001-2011)
6.1.2 China’s Consumption Volumes of Pasteurized Milk (2001-2011)
6.1.3 China’s Consumption Volumes of Yogurt (2001-2011)
6.1.4 China’s Consumption Volumes of Milk Powder (2001-2011)
6.1.5 China’s Consumption Volumes of Other Solid Dairy (2001-2011)
Proposal of Research Report on UHT Milk Market in China
6.1.5.1 Cheese
6.1.5.2 Whey Powder
6.2 Forecast on Consumption Volumes of Different Dairy Products (2020)
6.2.1 Forecast on Consumption Volumes of UHT Milk in China (2020)
6.2.2 Forecast on Consumption Volumes of Pasteurized Milk in China (2020)
6.2.3 Forecast on Consumption Volumes of Yogurt in China (2020)
6.2.4 Forecast on Consumption Volumes of Milk Powder in China (2020)
6.2.5 Forecast on Consumption Volumes of Other Solid Dairy in China (2020)
6.2.5.1 Cheese
6.2.5.2 Whey Powder

PART Ⅱ UHT MILK VS. OTHER DAIRY PRODUCTS 

7 REPLACEMENT FUNCTION OF UHT MILK IN CHINA
7.1 Is UHT Milk an Independent Product?
7.2 Has UHT Milk Partly Replaced Pasteurized Milk?
7.3 Has UHT Milk Partly Replaced Milk Powder?

8 UHT MILK VS. PASTEURIZED MILK
8.1 Comparison in Packaging Types
8.2 Comparison in Consumer Groups
8.3 Comparison in Consuming Habit
8.4 Comparison in Convenience
8.5 Comparison in Market Price

9 UHT MILK VS. MILK POWDER
9.1 Comparison in Packaging Types
9.2 Comparison in Consumer Groups
9.3 Comparison in Consuming Habit
9.4 Comparison in Convenience
9.5 Comparison in Market Price

10 UHT MILK VS. SOY MILK
10.1 Comparison in Packaging Types
10.2 Comparison in Consumer Groups
10.3 Comparison in Consuming Habit
10.4 Comparison in Convenience
10.5 Comparison in Market Price

PART Ⅲ ANALYSIS OF UHT MILK MARKET IN CHINA

11 DRIVERS OF RAPID EXPANSION OF UHT MILK CONSUMPTION IN CHINA 
11.1 Macro Factors
11.1.1 Raw Milk Sources Distribution & Quality
11.1.2 Consumption Demand Characteristic
11.2 Stimulating Factors
11.2.1 UHT Milk Related Factors
11.2.2 Market & Policy Related Factors
11.3 Compare in Influence Factors of UHT Milk Consumption in Urban & Rural
11.3.1 Urban
11.3.2 Rural

12 KEY DRIVERS OF UHT MILK DEMAND INCREASE IN CHINA

13 REGIONAL DIFFERENCES OF UHT MILK CONSUMPTION IN CHINA
13.1 Regions Divide & Difference of UHT Milk Consumption in China
13.1.1 Differences in Consuming Habit
13.1.2 Differences in Brands
13.1.3 Differences in Consumption Volume
13.2 UHT Milk Consumption in Urban Area and Rural Area in the Same Region
13.2.1 Northeast China
13.2.2 North China
13.2.3 East China
13.2.4 South China
13.2.5 Central China
13.2.6 Southwest China
13.2.7 Northwest China

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14 CONSUMERS PREFERENCES ON UHT MILK PACKAGING TYPES
14.1 Packaging Types of UHT Milk
14.2 Advantages and Disadvantages of Different Package Types
14.3 Consumer Groups of Different Packaging Types
14.4 Market Shares of Different Packaging Types

15 NEW CHANGES IN UHT MILK MARKET 
15.1 Development Quickly of Top-end UHT Milk
15.2 Changes of Packaging Types
15.3 Areas of Rapid Increase of UHT Milk Consumption
15.4 UHT Milk Market Needs New Stimulations

PART Ⅳ COMPETITIVE ENTERPRISES IN UHT MILK MARKET IN CHINA

16 COMPETITIVENESS OF INTERNATIONAL ENTERPRISES IN CHINESE UHT MILK MARKET 
16.1 Market Shares of UHT Milk of International Enterprises in China
16.1.1 UHT Milk Market Size in China
16.1.2 Imported UHT Milk Proportion in Chinese UHT Milk Market
16.2 Competitiveness of UHT Milk of International Enterprises
16.2.1 Raw Milk Sources and Product Quality
16.2.2 Distribution Channels
16.2.3 Consumer Groups
16.2.4 Consumer Perceptions
16.2.5 Market Range
16.2.6 Market Price
16.3 Evaluation of Competitiveness of International and Local Enterprises

17 ANALYSIS OF TOP 10 LOCAL UHT MILK ENTERPRISES IN CHINA
17.1 Aggregate Market Share of Top 10 UHT Milk Producers in 2011


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