Research Report on Infant and Young Child Formula Milk Powder Market in China
Research Background and Research Ideas
Each year, China has 16~18 million new born babies, among which only 67% of 6 month old babies are breast fed, and the number of birth to 3 year old babies is over 70 million. The sales volume of infant and young child formula milk powder has been increasing by over 10% annually in China. China has replaced the US and become the biggest infant and young child formula milk powder (hereinafter referred to as infant milk powder) consumer in the world.
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The “Melamine Incident” in 2008 resulted in a big change in brand market shares of the Chinese infant milk powder market. Many foreign brands like Nestle, Wyeth, Dumex and Mead Johnson successively set up plants in China. Presently, foreign brands cover over 60% of infant milk powder market share and over 80% of high-end infant milk powder market share in China.
In 2011, the quality inspection departments implemented nationwide re-inspection on production quality of infant milk powder producers and eliminated those producers with backward techniques and equipments. The quality of domestic infant milk powder was generally upgraded; the competitiveness of domestic brands was improved.
Along with the urbanization in China, infant milk powder consumption in urban and rural areas both changed; the market is facing fierce competition. To help our clients better understand the Chinese infant milk powder market, we write this report on the basis of our long term analysis and research so as to provide references on production, sales, consumption and market trend.
This report will systematically answer the following questions:
(1) How the output and production capacity of infant milk powder changed in China? What are the characteristics of different product categories and packaging types?
(2) What are the infant milk powder distribution modes and channels in China? How is the infant milk powder distribution structured?
(3) What are the characteristics of infant milk powder consumption in China?
(4) What are the differences between the major brands on aspects of product mix, raw milk sources, distribution channels and marketing?
And so on.
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TABLE OF CONTENTS
RESEARCH BACKGROUND AND RESEARCH IDEAS
PART Ⅰ ANALYSIS AND FORECAST ON PRODUCTION OF INFANT AND YOUNG CHILD FORMULA MILK POWDER IN CHINA
1 PRODUCTION OF INFANT AND YOUNG CHILD FORMULA MILK POWDER IN CHINA
1.1 Development History
1.2 Raw Milk Sources Distribution in China
1.3 Distribution of Enterprises
1.4 Changes in Output and Production Capacity
1.5 Processing Methods
2 DIFFERENCES OF PRODUCTION OF INFANT AND YOUNG CHILD FORMULA MILK POWDER BY REGION
2.1 Northeast China
2.1.1 Production Capacity
2.1.2 Changes in Output
2.1.3 Main Enterprises
2.1.4 Processing Methods
2.2 North China
2.2.1 Production Capacity
2.2.2 Changes in Output
2.2.3 Main Enterprises
2.2.4 Processing Methods
2.3 Central China
2.3.1 Production Capacity
2.3.2 Changes in Output
2.3.3 Main Enterprises
2.3.4 Processing Methods
2.4 East China
2.4.1 Production Capacity
2.4.2 Changes in Output
2.4.3 Main Enterprises
2.4.4 Processing Methods
2.5 South China
2.5.1 Production Capacity
2.5.2 Changes in Output
2.5.3 Main Enterprises
2.5.4 Processing Methods
2.6 Southwest China
2.6.1 Production Capacity
2.6.2 Changes in Output
2.6.3 Main Enterprises
2.6.4 Processing Methods
2.7 Northwest China
2.7.1 Production Capacity
2.7.2 Changes in Output
2.7.3 Main Enterprises
2.7.4 Processing Methods
3 PRODUCT CATEGORIES AND PACKAGE TYPES OF INFANT AND YOUNG CHILD FORMULA MILK POWDER
3.1 Sources of Raw Milk
3.2 Product Categories and Market Shares
3.2.1 Analysis by Raw Milk Category
3.2.2 Analysis by Raw Materials Source
3.2.3 Analysis by Age Group
3.2.4 Analysis by Product Level
3.2.5 Analysis by Formula
3.3 Analysis on Major Packaging Types
3.3.1 Major Packaging Types of Infant Milk Powder
3.3.2 Advantages and Disadvantages of Different Packaging Types
3.3.3 Market Shares of Different Packaging Types
4 PRODUCTION FORECAST (2020)
4.1 Forecast on Production Capacity and Output
4.2 Forecast on Distribution of Production
4.3 Forecast on Processing Methods and Product Categories
PART Ⅱ ANALYSIS AND FORECAST ON CONSUMPTION OF INFANT & YOUNG CHILD FORMULA MILK POWDER IN CHINA
5 CHARACTERISTICS OF INFANT AND YOUNG CHILD FORMULA MILK POWDER CONSUMPTION IN CHINA
5.1 Changes in Infant Milk Powder Consumption in China
5.1.1 Changes of Infant Milk Powder Consumption
5.1.2 Proportions of Milk Powder Consuming Babies Respectively in Urban and Rural Areas
5.1.3 Consumption of Different Age Groups in Urban and Rural Areas
5.2 Consumer Preference in Infant Milk Powder Consumption
5.2.1 Packaging Types
5.2.2 Brands
5.2.3 Price
5.2.4 Purchase Channels
5.2.5 Purchase Frequency
5.3 Market Competition
5.3.1 Infant Milk Powder Market Size in China
5.3.2 Changes of Market Shares of Foreign Brands
5.3.3 Competitiveness of Foreign Brands
5.3.3.1 Raw Milk Sources and Product Quality
5.3.3.2 Distribution Channels
5.3.3.3 Consumer Groups
5.3.3.4 Consumer Confidence
5.3.3.5 Market Range
5.3.3.6 Market Price
5.3.4 Evaluation of Competitiveness of Foreign and Domestic Brands
6 DIFFERENCES OF INFANT AND YOUNG CHILD FORMULA MILK POWDER CONSUMPTION BY REGION
6.1 Northeast China
6.1.1 Consumption Characteristics and Volume
6.1.2 Major Consumer Brands
6.2 North China
6.2.1 Consumption Characteristics and Volume
6.2.2 Major Consumer Brands
6.3 Central China
6.3.1 Consumption Characteristics and Volume
6.3.2 Major Consumer Brands
6.4 East China
6.4.1 Consumption Characteristics and Volume
6.4.2 Major Consumer Brands
6.5 South China
6.5.1 Consumption Characteristics and Volume
6.5.2 Major Consumer Brands
6.6 Southwest China
6.6.1 Consumption Characteristics and Volume
6.6.2 Major Consumer Brands
6.7 Northwest China
6.7.1 Consumption Characteristics and Volume
6.7.2 Major Consumer Brands
7 FORECAST ON CONSUMPTION OF INFANT AND YOUNG CHILD FORMULA MILK POWDER IN CHINA (2020)
7.1 Forecast on Consumption Volume
7.2 Forecast on Consumer Preference
7.3 Forecast on Market Shares of Domestic and Foreign Brands
PART Ⅲ ANALYSIS OF INFANT AND YOUNG CHILD FORMULA MILK POWDER DISTRIBUTION IN CHINA
To Read Complete Report with TOC: http://www.marketresearchreports.biz/analysis/164789
8 CHARACTERISTICS OF INFANT AND YOUNG CHILD FORMULA MILK POWDER DISTRIBUTION IN CHINA
8.1 Distribution Modes
8.2 Distribution Channels and Proportions
8.2.1 Stores and Supermarkets
8.2.2 Baby Products Stores
8.2.3 Medical Channels
8.2.4 Online Channels
9 MAJOR MARKETING ACTIVITIES AND MARKET STRUCTURE
9.1 Major Marketing Activities
9.1.1 Advertisements
9.1.2 Sales Promotion Activities
9.1.3 Medical/Healthcare Activities
9.2 Market Structure
9.2.1 Analysis of Structure Components
(1) Agents
(2) Distributors
(3) Medical/Healthcare Activity Workers
(4) Sellers in Stores and Supermarkets
(5) Electronic Trading System
9.2.2 Analysis of Market Sales Structure of Different Infant Milk Powder Market
(1) Structure of Ordinary Market
(2) Structure of Medical Market
(3) Structure of Online Market
PART Ⅳ COMPARATIVE ANALYSIS OF MAJOR INFANT & YOUNG CHILD FORMULA MILK POWDER ENTERPRISES/BRANDS IN CHINA
10 ANALYSIS OF MAJOR ENTERPRISES IN CHINA
10.1 Distribution of Major Enterprises
10.2 Market Shares of Major Enterprises
About Us
Marketresearchreports.biz is the most comprehensive collection of market research reports. Marketresearchreports.biz services are especially designed to save time and money of our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.
Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
Website: http://www.marketresearchreports.biz/
Blog: http://chinamarketreports.blogspot.com/
Research Background and Research Ideas
Each year, China has 16~18 million new born babies, among which only 67% of 6 month old babies are breast fed, and the number of birth to 3 year old babies is over 70 million. The sales volume of infant and young child formula milk powder has been increasing by over 10% annually in China. China has replaced the US and become the biggest infant and young child formula milk powder (hereinafter referred to as infant milk powder) consumer in the world.
Browse Full Report With TOC: http://www.marketresearchreports.biz/analysis-details/research-report-on-infant-and-young-child-formula-milk-powder-market-in-china
The “Melamine Incident” in 2008 resulted in a big change in brand market shares of the Chinese infant milk powder market. Many foreign brands like Nestle, Wyeth, Dumex and Mead Johnson successively set up plants in China. Presently, foreign brands cover over 60% of infant milk powder market share and over 80% of high-end infant milk powder market share in China.
In 2011, the quality inspection departments implemented nationwide re-inspection on production quality of infant milk powder producers and eliminated those producers with backward techniques and equipments. The quality of domestic infant milk powder was generally upgraded; the competitiveness of domestic brands was improved.
Along with the urbanization in China, infant milk powder consumption in urban and rural areas both changed; the market is facing fierce competition. To help our clients better understand the Chinese infant milk powder market, we write this report on the basis of our long term analysis and research so as to provide references on production, sales, consumption and market trend.
This report will systematically answer the following questions:
(1) How the output and production capacity of infant milk powder changed in China? What are the characteristics of different product categories and packaging types?
(2) What are the infant milk powder distribution modes and channels in China? How is the infant milk powder distribution structured?
(3) What are the characteristics of infant milk powder consumption in China?
(4) What are the differences between the major brands on aspects of product mix, raw milk sources, distribution channels and marketing?
And so on.
To Get Downlaod Full Report With TOC: http://www.marketresearchreports.biz/sample/sample/164789
TABLE OF CONTENTS
RESEARCH BACKGROUND AND RESEARCH IDEAS
PART Ⅰ ANALYSIS AND FORECAST ON PRODUCTION OF INFANT AND YOUNG CHILD FORMULA MILK POWDER IN CHINA
1 PRODUCTION OF INFANT AND YOUNG CHILD FORMULA MILK POWDER IN CHINA
1.1 Development History
1.2 Raw Milk Sources Distribution in China
1.3 Distribution of Enterprises
1.4 Changes in Output and Production Capacity
1.5 Processing Methods
2 DIFFERENCES OF PRODUCTION OF INFANT AND YOUNG CHILD FORMULA MILK POWDER BY REGION
2.1 Northeast China
2.1.1 Production Capacity
2.1.2 Changes in Output
2.1.3 Main Enterprises
2.1.4 Processing Methods
2.2 North China
2.2.1 Production Capacity
2.2.2 Changes in Output
2.2.3 Main Enterprises
2.2.4 Processing Methods
2.3 Central China
2.3.1 Production Capacity
2.3.2 Changes in Output
2.3.3 Main Enterprises
2.3.4 Processing Methods
2.4 East China
2.4.1 Production Capacity
2.4.2 Changes in Output
2.4.3 Main Enterprises
2.4.4 Processing Methods
2.5 South China
2.5.1 Production Capacity
2.5.2 Changes in Output
2.5.3 Main Enterprises
2.5.4 Processing Methods
2.6 Southwest China
2.6.1 Production Capacity
2.6.2 Changes in Output
2.6.3 Main Enterprises
2.6.4 Processing Methods
2.7 Northwest China
2.7.1 Production Capacity
2.7.2 Changes in Output
2.7.3 Main Enterprises
2.7.4 Processing Methods
3 PRODUCT CATEGORIES AND PACKAGE TYPES OF INFANT AND YOUNG CHILD FORMULA MILK POWDER
3.1 Sources of Raw Milk
3.2 Product Categories and Market Shares
3.2.1 Analysis by Raw Milk Category
3.2.2 Analysis by Raw Materials Source
3.2.3 Analysis by Age Group
3.2.4 Analysis by Product Level
3.2.5 Analysis by Formula
3.3 Analysis on Major Packaging Types
3.3.1 Major Packaging Types of Infant Milk Powder
3.3.2 Advantages and Disadvantages of Different Packaging Types
3.3.3 Market Shares of Different Packaging Types
4 PRODUCTION FORECAST (2020)
4.1 Forecast on Production Capacity and Output
4.2 Forecast on Distribution of Production
4.3 Forecast on Processing Methods and Product Categories
PART Ⅱ ANALYSIS AND FORECAST ON CONSUMPTION OF INFANT & YOUNG CHILD FORMULA MILK POWDER IN CHINA
5 CHARACTERISTICS OF INFANT AND YOUNG CHILD FORMULA MILK POWDER CONSUMPTION IN CHINA
5.1 Changes in Infant Milk Powder Consumption in China
5.1.1 Changes of Infant Milk Powder Consumption
5.1.2 Proportions of Milk Powder Consuming Babies Respectively in Urban and Rural Areas
5.1.3 Consumption of Different Age Groups in Urban and Rural Areas
5.2 Consumer Preference in Infant Milk Powder Consumption
5.2.1 Packaging Types
5.2.2 Brands
5.2.3 Price
5.2.4 Purchase Channels
5.2.5 Purchase Frequency
5.3 Market Competition
5.3.1 Infant Milk Powder Market Size in China
5.3.2 Changes of Market Shares of Foreign Brands
5.3.3 Competitiveness of Foreign Brands
5.3.3.1 Raw Milk Sources and Product Quality
5.3.3.2 Distribution Channels
5.3.3.3 Consumer Groups
5.3.3.4 Consumer Confidence
5.3.3.5 Market Range
5.3.3.6 Market Price
5.3.4 Evaluation of Competitiveness of Foreign and Domestic Brands
6 DIFFERENCES OF INFANT AND YOUNG CHILD FORMULA MILK POWDER CONSUMPTION BY REGION
6.1 Northeast China
6.1.1 Consumption Characteristics and Volume
6.1.2 Major Consumer Brands
6.2 North China
6.2.1 Consumption Characteristics and Volume
6.2.2 Major Consumer Brands
6.3 Central China
6.3.1 Consumption Characteristics and Volume
6.3.2 Major Consumer Brands
6.4 East China
6.4.1 Consumption Characteristics and Volume
6.4.2 Major Consumer Brands
6.5 South China
6.5.1 Consumption Characteristics and Volume
6.5.2 Major Consumer Brands
6.6 Southwest China
6.6.1 Consumption Characteristics and Volume
6.6.2 Major Consumer Brands
6.7 Northwest China
6.7.1 Consumption Characteristics and Volume
6.7.2 Major Consumer Brands
7 FORECAST ON CONSUMPTION OF INFANT AND YOUNG CHILD FORMULA MILK POWDER IN CHINA (2020)
7.1 Forecast on Consumption Volume
7.2 Forecast on Consumer Preference
7.3 Forecast on Market Shares of Domestic and Foreign Brands
PART Ⅲ ANALYSIS OF INFANT AND YOUNG CHILD FORMULA MILK POWDER DISTRIBUTION IN CHINA
To Read Complete Report with TOC: http://www.marketresearchreports.biz/analysis/164789
8 CHARACTERISTICS OF INFANT AND YOUNG CHILD FORMULA MILK POWDER DISTRIBUTION IN CHINA
8.1 Distribution Modes
8.2 Distribution Channels and Proportions
8.2.1 Stores and Supermarkets
8.2.2 Baby Products Stores
8.2.3 Medical Channels
8.2.4 Online Channels
9 MAJOR MARKETING ACTIVITIES AND MARKET STRUCTURE
9.1 Major Marketing Activities
9.1.1 Advertisements
9.1.2 Sales Promotion Activities
9.1.3 Medical/Healthcare Activities
9.2 Market Structure
9.2.1 Analysis of Structure Components
(1) Agents
(2) Distributors
(3) Medical/Healthcare Activity Workers
(4) Sellers in Stores and Supermarkets
(5) Electronic Trading System
9.2.2 Analysis of Market Sales Structure of Different Infant Milk Powder Market
(1) Structure of Ordinary Market
(2) Structure of Medical Market
(3) Structure of Online Market
PART Ⅳ COMPARATIVE ANALYSIS OF MAJOR INFANT & YOUNG CHILD FORMULA MILK POWDER ENTERPRISES/BRANDS IN CHINA
10 ANALYSIS OF MAJOR ENTERPRISES IN CHINA
10.1 Distribution of Major Enterprises
10.2 Market Shares of Major Enterprises
About Us
Marketresearchreports.biz is the most comprehensive collection of market research reports. Marketresearchreports.biz services are especially designed to save time and money of our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.
Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
Website: http://www.marketresearchreports.biz/
Blog: http://chinamarketreports.blogspot.com/
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