The reason for the inception of
gluten free products is the fact that gluten rich food is known to cause a
disease known as celiac disease. It’s a condition wherein the patient’s immune
system gets auto-triggered when they consume foods containing gluten. There is
no medication available currently to cure this disease and the only way
possible to avoid it is to switch to a gluten free diet. The gluten free
products are experiencing a substantial growth due to various health benefits
associated with it. The conviction that gluten free products are healthier than
conventional products is one of the major factors influencing the growth in
market of gluten free products. Easy availability of the products in retail
stores, supermarkets, food-malls is also a factor for its increasing market.
Gluten free products can be segmented on the basis of types which include
gluten free breakfast cereals, flour, bakery and snacks.
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Gluten free products can also be
segmented on the basis of sales channel management. Natural sales management is
one of the key sales channels used by industry participants to sell their
products. It includes standalone health food stores and natural food chain.
Conventional retailers including grocery, drug store, mass merchandiser, club
store etc. formulate another important sales channel. North America and Europe
are the largest manufacturer of gluten free products followed by Asia-Pacific
and ROW. North America and Europe also dominates the demand for gluten free
products.
Some of the key manufacturers of
gluten free products include H.J. Heinz Company, Alara Wholefoods Ltd, Big Oz
Industries Ltd, Kellogg Company, Domino's Pizza Inc., Glutamel and Hero Group
AG among others.
This research report analyzes this
market depending on its market segments, major geographies, and current market
trends. Geographies analyzed under this research report include
- North America
- Asia Pacific
- Europe
- Rest of the World
This report provides comprehensive
analysis of
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming
years
This report is a complete study of current
trends in the market, industry growth drivers, and restraints. It provides
market projections for the coming years. It includes analysis of recent
developments in technology, Porter’s five force model analysis and detailed
profiles of top industry players. The report also includes a review of micro
and macro factors essential for the existing market players and new entrants
along with detailed value chain analysis.
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