A mobile operating system
("mobile OS") is the operating system that operates a Smartphone,
tablet, PDA, or other digital mobile devices. Modern mobile operating systems
combine the features of a personal computer operating system with touch screen,
cellular, Bluetooth, WiFi, GPS mobile navigation, camera, video camera, speech
recognition, voice recorder, music player, near field communication, personal
digital assistant (PDA) and other features.
To
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Over the last three years we have
seen the emergence of other mobile devices including Tablets, and in-vehicle
infotainment/entertainment ("IVI") products. Android and iOS is being
used in the Tablet marketplace. The IVI market is developing with efforts
to develop open source platforms.
This research evaluates the current
Mobile OS marketplace and anticipated outlook over the next five years
including impact on the growth of the wireless/mobile device marketplace. The
research provides insights into the potential evolution of the mobile OS
marketplace. The analyzes driving factors behind the evolution of the Mobile OS
products including the improved User Interface (UI) of the new generation of
smartphones, the introduction of new high speed mobile networks, and the
emergence of usage based data pricing with handset subsidies.
The report examines the latest
Mobile OS innovations that could impact the marketplace. It also evaluates the
business models being offered by the main mobile OS standards. It provides
examples of mobile network operator pricing and examines the strategy being
employed by the MNOs to ensure that they maintain relevancy in terms of content
services over the smart phone device in response to the rise of the smartphone
brand.
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