Marketing To The Green Consumer In US March 2014: Research Background & Research Ideas
Enthusiasm for green products has increased since 2012, perhaps this is due to consumers’ perception of green as money saving. However, consumers refuse to be inconvenienced by green. They value accessibility, affordability, and quality. Companies should not presume that loyalty will come easily as consumers seek transparency and authenticity from companies that produce green products.
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Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
Figure 1: Share of new product introductions with green claims, 2006-13
Share of Super/True Green consumers increases
Figure 2: Change in share of green consumer population, 2007-14
Market drivers
Economic drivers
Figure 3: Consumer sentiment index and unemployment, 2000-13
Consumer drivers – increasing health concerns
Government drivers – regulations and agencies
The consumer
The green market may be on the rise
Figure 4: Change in green purchasing, January 2014
Give consumers the whole package
Figure 5: Reasons for purchasing green more often, January 2014
Green supermarkets and dry cleaners are at the forefront of consumer consideration
Figure 6: Impact of environmental practices on purchasing decision, January 2014
Consumers are willing to pay a premium for green
Figure 7: Willing to spend extra for green products, January 2014
Saving money may trump green ideals
Figure 8: Attitudes toward the green movement and green marketing, January 2014
What we think
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Issues and Insights
For the love of green or money?
The issues
The implications
A new green attitude: how is green purchase behavior changing?
The issues
The implications
Consumers want a little less talk and a lot more action
The issues
The implications
Trend Application
Inspire trend: Locavore
Inspire trend: Creature Comfort
Mintel futures: Brand Intervention
Green Market Indicators
Key points
Overview
Household
Cleaning products
Figure 9: Household cleaners – share of product introductions with green claims, 2002-13
Paper products
Figure 10: Household paper – share of product introductions with green claims, 2002-13
Food and beverage
Packaged food
Figure 11: Packaged food – share of new product introductions with green claims, 2002-13
Beverage
Figure 12: Beverage – share of new product introductions with green claims, 2002-13
Personal care
Figure 13: Personal care – share of new product introductions with green claims, 2002-13
Automotive
Figure 14: Total US unit sales of total hybrid and plug-in electric vehicle sales, 2008-18
To Read Complete Report with TOC: http://www.marketresearchreports.biz/analysis/191859
Green Market Drivers
Key points
Market drivers
Green products account for growing share of new product introductions
Figure 15: Share of new product introductions with green claims, 2006-13
Figure 16: Share of new product introductions with a green claim, by category, 2002-13
Economic drivers
Confidence hits five-year high as unemployment rate decreases
Figure 17: Consumer sentiment index and unemployment, 2000-13
Consumer drivers
Increased awareness of potential consequences of pollution
Health concerns intensify demand for GMO-free
Figure 18: Share of new food and drink product introductions with a GMO-free claim, 2009-13
Figure 19: GMO-free cereals index, 2008-13
Consumer drivers for natural products
Figure 20: Personal care, by green claim, January 2014
Green organizations empower consumers to take a stand on GMOs
Government drivers
Federal Trade Commission enforcements
Automotive regulations
Leading Companies
Key points
Fact, fiction, or contradiction?
Green healthcare has stepped down, Green retailers have stepped up
Figure 21: Top 10 green companies, based on environmental impact, management, and disclosure, 2012
Consumers perceive retailers, healthcare, and consumer goods as industries with the top green brands
Figure 22: Top 10 green companies/brands, based on consumer opinion, 2012
Mind the gap
Figure 23: Top 10 green companies/brands, based on consumer perception versus performance, 2013
Figure 24: Top 10 green companies/brands, based on performance versus consumer perception, 2013
About us
MarketResearchReports.biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are specially designed to save time and money for our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.
Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
Website: http://www.marketresearchreports.biz/
Blog: http://market-recent-report.blogspot.com/
Enthusiasm for green products has increased since 2012, perhaps this is due to consumers’ perception of green as money saving. However, consumers refuse to be inconvenienced by green. They value accessibility, affordability, and quality. Companies should not presume that loyalty will come easily as consumers seek transparency and authenticity from companies that produce green products.
Browse Full Report With TOC: http://www.marketresearchreports.biz/analysis-details/marketing-to-the-green-consumer-us-march-2014
Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
Figure 1: Share of new product introductions with green claims, 2006-13
Share of Super/True Green consumers increases
Figure 2: Change in share of green consumer population, 2007-14
Market drivers
Economic drivers
Figure 3: Consumer sentiment index and unemployment, 2000-13
Consumer drivers – increasing health concerns
Government drivers – regulations and agencies
The consumer
The green market may be on the rise
Figure 4: Change in green purchasing, January 2014
Give consumers the whole package
Figure 5: Reasons for purchasing green more often, January 2014
Green supermarkets and dry cleaners are at the forefront of consumer consideration
Figure 6: Impact of environmental practices on purchasing decision, January 2014
Consumers are willing to pay a premium for green
Figure 7: Willing to spend extra for green products, January 2014
Saving money may trump green ideals
Figure 8: Attitudes toward the green movement and green marketing, January 2014
What we think
To Get Download Full Report with TOC: http://www.marketresearchreports.biz/sample/sample/191859
Issues and Insights
For the love of green or money?
The issues
The implications
A new green attitude: how is green purchase behavior changing?
The issues
The implications
Consumers want a little less talk and a lot more action
The issues
The implications
Trend Application
Inspire trend: Locavore
Inspire trend: Creature Comfort
Mintel futures: Brand Intervention
Green Market Indicators
Key points
Overview
Household
Cleaning products
Figure 9: Household cleaners – share of product introductions with green claims, 2002-13
Paper products
Figure 10: Household paper – share of product introductions with green claims, 2002-13
Food and beverage
Packaged food
Figure 11: Packaged food – share of new product introductions with green claims, 2002-13
Beverage
Figure 12: Beverage – share of new product introductions with green claims, 2002-13
Personal care
Figure 13: Personal care – share of new product introductions with green claims, 2002-13
Automotive
Figure 14: Total US unit sales of total hybrid and plug-in electric vehicle sales, 2008-18
To Read Complete Report with TOC: http://www.marketresearchreports.biz/analysis/191859
Green Market Drivers
Key points
Market drivers
Green products account for growing share of new product introductions
Figure 15: Share of new product introductions with green claims, 2006-13
Figure 16: Share of new product introductions with a green claim, by category, 2002-13
Economic drivers
Confidence hits five-year high as unemployment rate decreases
Figure 17: Consumer sentiment index and unemployment, 2000-13
Consumer drivers
Increased awareness of potential consequences of pollution
Health concerns intensify demand for GMO-free
Figure 18: Share of new food and drink product introductions with a GMO-free claim, 2009-13
Figure 19: GMO-free cereals index, 2008-13
Consumer drivers for natural products
Figure 20: Personal care, by green claim, January 2014
Green organizations empower consumers to take a stand on GMOs
Government drivers
Federal Trade Commission enforcements
Automotive regulations
Leading Companies
Key points
Fact, fiction, or contradiction?
Green healthcare has stepped down, Green retailers have stepped up
Figure 21: Top 10 green companies, based on environmental impact, management, and disclosure, 2012
Consumers perceive retailers, healthcare, and consumer goods as industries with the top green brands
Figure 22: Top 10 green companies/brands, based on consumer opinion, 2012
Mind the gap
Figure 23: Top 10 green companies/brands, based on consumer perception versus performance, 2013
Figure 24: Top 10 green companies/brands, based on performance versus consumer perception, 2013
About us
MarketResearchReports.biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are specially designed to save time and money for our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.
Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
Website: http://www.marketresearchreports.biz/
Blog: http://market-recent-report.blogspot.com/
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