Market Survey On Sweet And Savoury Spreads Market In UK - February 2014: Global Business Survey
Despite the openness to jam as part of a healthy snack among families, few brands have actively targeted this occasion with marketing or through specific product formats. Examples from markets such as cheese, where snacking formats have posted rapid growth, show how more specific targeting can help brands drive standout.
Browse Complete report with TOC: http://www.marketresearchreports.biz/analysis-details/sweet-and-savoury-spreads-uk-february-2014
Table of Content
Introduction
Definition
Abbreviations
Executive Summary
The market
Figure 1: Total retail value sales of sweet and savoury spreads/dips, by segment, 2011-13
Forecast
Figure 2: Total UK retail value sales of sweet and savoury spreads/dips, 2008-18
Market factors
Growing consumer confidence may have unfavourable impact on savoury spreads
Declining bread consumption poses threat to the spreads market
Concerns about sweet spreads’ sugar content have been impacting the market
Soaring cost of raw ingredients puts pressure on the market
Companies, brands and innovation
Own-label has much bigger hold in savoury spreads/dips than in sweet spreads
Figure 3: Leading manufacturers’ shares in the UK sweet and savoury spreads market, by value, 2012-13
Own-label continues to lead NPD activity in 2013
Adspend bounces back in 2013 after an 11% drop in 2012
The consumer
Overall, consumption of sweet and savoury spreads is ingrained in Brits’ diets
Figure 4: Usage of sweet spreads, November 2013
Breakfast and lunch remain key occasions for sweet and savoury spreads
Concerns about sweet spreads’ sugar content remain an issue
Figure 5: Attitudes towards sweet spreads, November 2013
High fruit content and natural ingredients spark great interest in sweet spreads
Figure 6: Interest in selected product attributes of sweet spreads, November 2013
Variety is important to savoury spread and dips users
Figure 7: Attitudes towards savoury spread and dips, November 2013
What we think
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Issues in the Market
How can sweet spreads capitalise on young consumers’ enthusiasm for baking?
Is there scope for sweet spreads to tap into the after-school snacking occasion?
What opportunities are there to attract younger consumers to savoury spreads?
How can savoury spreads and dips respond to users’ health concerns?
Trend Application
Trend: Minimize Me
Trend: Guiding Choice
Mintel Futures: East Meets West
Market Drivers
Key points
Consumer confidence on the up
Figure 8: Consumer Confidence Index, monthly, 2007-14
Declining bread consumption poses threat to the spreads market
Figure 9: UK retail volume sales of pre-packed bread, 2008-13
Concerns about sweet spreads’ sugar content have been impacting the market
Rising cost of raw ingredients put pressure on the market
Who’s Innovating?
Key points
Growth in NPD activity
Figure 10: Indexed growth of new product launches in the UK sweet and savoury spreads market/dips, by category, 2009-13
Figure 11: New product launches in the UK sweet and savoury spreads/dips market, by type, 2009-13
Own-label continues to dominate NPD activity in 2013
Figure 12: New product development in the UK sweet and savoury spreads/dips market, brands vs own-label, 2009-13
Tesco leads NPD activity in 2013 with a focus on dips
Figure 13: New product launches in the UK sweet and savoury spreads/dips market, by top 10 companies, 2009-13
Morrisons focuses on meat pastes and pâtés
Princes launches ethnic sandwich fillers
Flavours within sweet spreads remain largely traditional
Figure 14: New product launches in the UK sweet and savoury spreads/dips market, by category, 2009-13
Better-for-you variants on the rise
Figure 15: New product launches in the UK sweet and savoury spreads/dips market, by top 10 claims and category, 2009-13
Operators go nuts
Confectionery brands move into spreads
International innovation
Flavour innovation
Some nut spreads tap into an energy positioning
Greek yogurt finds its way into dips in the US
To buy this Report : http://www.marketresearchreports.biz/analysis/188809
Market Size and Forecast
Key points
Volumes decline in 2013 for the first time since 2009
Figure 16: Total UK retail value and volume sales of sweet and savoury spreads/dips, 2008-18
Savoury spreads main cause of volume decline
The future
Figure 17: Total UK retail value sales of sweet and savoury spreads/dips, 2008-18
Figure 18: Total UK retail volume sales of sweet and savoury spreads/dips, 2008-18
Figure 19: UK retail value sales of savoury spreads and dips, 2008-18
Figure 20: UK retail volume sales of savoury spreads and dips, 2008-18
Figure 21: UK retail value sales of sweet spreads, 2008-18
Figure 22: UK retail volume sales of sweet spreads, 2008-18
Forecast methodology
Segment Performance
Key points
Savoury spreads/dips continue to dominate the market with a 53% value share
Figure 23: Total retail value sales of sweet and savoury spreads/dips, by segment, 2011-13
Dips continue to gain share
Figure 24: Retail value sales of savoury spreads and dips, by type, 2011-13
Figure 25: Retail volume sales of savoury spreads and dips, by type, 2011-13
Ethnic flavours should resonate in savoury spreads
Growth within sweet spreads largely driven by inflation
Figure 26: UK retail value sales of sweet spreads, by type, 2011-13
Figure 27: UK retail volume sales of sweet spreads, by type, 2011-13
Chocolate spreads and peanut butter are growth engine within sweet spreads
Honey is hot on jam’s heels
Marmalade continues to struggle
Market Share
Key points
Own-label has much bigger hold in savoury spreads/dips than in sweet spreads
Figure 28: Leading manufacturers’ shares in the UK sweet and savoury spreads market, by value, 2012-13
Rowse is the star-performer in sweet spreads in 2013
Figure 29: Leading brands in the UK sweet spreads market, by value and volume, 2012-13
Value slides 5% for market leader Marmite
Figure 30: Leading brands in the UK savoury spreads market, by value and volume, 2012-13
Doritos dominates dips
Figure 31: Leading brands in the UK dips market, by value and volume, 2012-13
About us
MarketResearchReports.biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are specially designed to save time and money for our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.
Contact
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Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
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Despite the openness to jam as part of a healthy snack among families, few brands have actively targeted this occasion with marketing or through specific product formats. Examples from markets such as cheese, where snacking formats have posted rapid growth, show how more specific targeting can help brands drive standout.
Browse Complete report with TOC: http://www.marketresearchreports.biz/analysis-details/sweet-and-savoury-spreads-uk-february-2014
Table of Content
Introduction
Definition
Abbreviations
Executive Summary
The market
Figure 1: Total retail value sales of sweet and savoury spreads/dips, by segment, 2011-13
Forecast
Figure 2: Total UK retail value sales of sweet and savoury spreads/dips, 2008-18
Market factors
Growing consumer confidence may have unfavourable impact on savoury spreads
Declining bread consumption poses threat to the spreads market
Concerns about sweet spreads’ sugar content have been impacting the market
Soaring cost of raw ingredients puts pressure on the market
Companies, brands and innovation
Own-label has much bigger hold in savoury spreads/dips than in sweet spreads
Figure 3: Leading manufacturers’ shares in the UK sweet and savoury spreads market, by value, 2012-13
Own-label continues to lead NPD activity in 2013
Adspend bounces back in 2013 after an 11% drop in 2012
The consumer
Overall, consumption of sweet and savoury spreads is ingrained in Brits’ diets
Figure 4: Usage of sweet spreads, November 2013
Breakfast and lunch remain key occasions for sweet and savoury spreads
Concerns about sweet spreads’ sugar content remain an issue
Figure 5: Attitudes towards sweet spreads, November 2013
High fruit content and natural ingredients spark great interest in sweet spreads
Figure 6: Interest in selected product attributes of sweet spreads, November 2013
Variety is important to savoury spread and dips users
Figure 7: Attitudes towards savoury spread and dips, November 2013
What we think
To Download Sample Report Visit : http://www.marketresearchreports.biz/sample/sample/188809
Issues in the Market
How can sweet spreads capitalise on young consumers’ enthusiasm for baking?
Is there scope for sweet spreads to tap into the after-school snacking occasion?
What opportunities are there to attract younger consumers to savoury spreads?
How can savoury spreads and dips respond to users’ health concerns?
Trend Application
Trend: Minimize Me
Trend: Guiding Choice
Mintel Futures: East Meets West
Market Drivers
Key points
Consumer confidence on the up
Figure 8: Consumer Confidence Index, monthly, 2007-14
Declining bread consumption poses threat to the spreads market
Figure 9: UK retail volume sales of pre-packed bread, 2008-13
Concerns about sweet spreads’ sugar content have been impacting the market
Rising cost of raw ingredients put pressure on the market
Who’s Innovating?
Key points
Growth in NPD activity
Figure 10: Indexed growth of new product launches in the UK sweet and savoury spreads market/dips, by category, 2009-13
Figure 11: New product launches in the UK sweet and savoury spreads/dips market, by type, 2009-13
Own-label continues to dominate NPD activity in 2013
Figure 12: New product development in the UK sweet and savoury spreads/dips market, brands vs own-label, 2009-13
Tesco leads NPD activity in 2013 with a focus on dips
Figure 13: New product launches in the UK sweet and savoury spreads/dips market, by top 10 companies, 2009-13
Morrisons focuses on meat pastes and pâtés
Princes launches ethnic sandwich fillers
Flavours within sweet spreads remain largely traditional
Figure 14: New product launches in the UK sweet and savoury spreads/dips market, by category, 2009-13
Better-for-you variants on the rise
Figure 15: New product launches in the UK sweet and savoury spreads/dips market, by top 10 claims and category, 2009-13
Operators go nuts
Confectionery brands move into spreads
International innovation
Flavour innovation
Some nut spreads tap into an energy positioning
Greek yogurt finds its way into dips in the US
To buy this Report : http://www.marketresearchreports.biz/analysis/188809
Market Size and Forecast
Key points
Volumes decline in 2013 for the first time since 2009
Figure 16: Total UK retail value and volume sales of sweet and savoury spreads/dips, 2008-18
Savoury spreads main cause of volume decline
The future
Figure 17: Total UK retail value sales of sweet and savoury spreads/dips, 2008-18
Figure 18: Total UK retail volume sales of sweet and savoury spreads/dips, 2008-18
Figure 19: UK retail value sales of savoury spreads and dips, 2008-18
Figure 20: UK retail volume sales of savoury spreads and dips, 2008-18
Figure 21: UK retail value sales of sweet spreads, 2008-18
Figure 22: UK retail volume sales of sweet spreads, 2008-18
Forecast methodology
Segment Performance
Key points
Savoury spreads/dips continue to dominate the market with a 53% value share
Figure 23: Total retail value sales of sweet and savoury spreads/dips, by segment, 2011-13
Dips continue to gain share
Figure 24: Retail value sales of savoury spreads and dips, by type, 2011-13
Figure 25: Retail volume sales of savoury spreads and dips, by type, 2011-13
Ethnic flavours should resonate in savoury spreads
Growth within sweet spreads largely driven by inflation
Figure 26: UK retail value sales of sweet spreads, by type, 2011-13
Figure 27: UK retail volume sales of sweet spreads, by type, 2011-13
Chocolate spreads and peanut butter are growth engine within sweet spreads
Honey is hot on jam’s heels
Marmalade continues to struggle
Market Share
Key points
Own-label has much bigger hold in savoury spreads/dips than in sweet spreads
Figure 28: Leading manufacturers’ shares in the UK sweet and savoury spreads market, by value, 2012-13
Rowse is the star-performer in sweet spreads in 2013
Figure 29: Leading brands in the UK sweet spreads market, by value and volume, 2012-13
Value slides 5% for market leader Marmite
Figure 30: Leading brands in the UK savoury spreads market, by value and volume, 2012-13
Doritos dominates dips
Figure 31: Leading brands in the UK dips market, by value and volume, 2012-13
About us
MarketResearchReports.biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are specially designed to save time and money for our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.
Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
E: sales@marketresearchreports.biz
Website: http://www.marketresearchreports.biz/
Blog: http://industry-research-reports.blogspot.com/
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