China TV Drama Industry
Report,2013-2016
In
recent years, a series of favorable policies issued by the Chinese government
in finance, intellectual property protection and culture industries stimulate
the rapid expansion of Chinese TV drama market.
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In
2012, 612 TV dramas were launched in China, rising by 50 ones year on year;
19,659 episodes were issued, representing a year-on-year increase of 2,941
ones. Meanwhile, 506 TV dramas made in China (accounting for 82.68%) were
published, up 37 ones year on year; 17,703 episodes were released, with a
year-on-year growth of 18.48%. The length of each TV drama made in China
ascended from 27.58 episodes in 2006 to 34.99 episodes in 2012 averagely.
In
2012, the transaction value of TV dramas made in China jumped by 44.74% year on
year to RMB11 billion, of which RMB8 billion sourced from broadcast copyright
trading and RMB3 billion from network copyright trading. In 2011-2012, the
transaction value increased significantly mainly because of the growing number
of higher-priced classic dramas.
By
H1 2013, there had been seven Chinese listed companies engaged in television
production and distribution. In 2008-2012, their TV drama revenue grew at over
30%; by the CAGR of TV drama revenue, New Culture (88.67%), Enlight Media
(81.63%) and Huace (61.26%) ranked the top three.
In
2012, five ones of these seven listed companies gained the gross margin of 40%
or more. In point of gross margin, the top three companies were Huayi Brothers
(56.02%), Huace (55.74%) and Hualu Baina (44.90%).
In
the future, with the increase of Chinese TV drama platforms, the demand for
high-quality dramas will go up, and the value of such dramas will rise.
Prominent dramas will be the focal point that all platforms compete for.
The
report consists of the following aspects:
- Overview of China TV drama Industry (including industrial chain, business models, profit models, relevant policies, television channels, TV advertising industry, online video industry, etc.)
- Chinese TV drama market (including status quo, supply and demand, revenue, export, prospect, etc.)
- Chinese TV drama production, distribution and broadcast markets (including status quo, competitive patterns, comparison between listed companies, TV stations, network broadcasting, etc.)
- The market of introduced TV dramas by China (including policies, status quo, competitive patterns, etc.)
- Operating performance, revenue structure, gross margin, TV drama business, competitive advantages, development strategies and prospect of major Chinese TV drama producers (including Huace, Huayi Brothers, HaiRun, etc.)
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