Augmented Reality: Vendor Assessment,
Market Analysis, and Forecast 2013 - 2016
Augmented
Reality (AR) represents a live, direct or indirect, view of a physical,
real-world environment whose elements are augmented by computer-generated
sensory input, that enrich the user's perception of the real world. While AR is
currently a niche market opportunity, it is expected to grow at a tremendous
rate in the next few years as products from companies such as Google, Samsung,
Qualcomm, Sony, LG and Apple are launched.
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AR
application and service providers will enjoy significant growth with the build
out of 4G networks and business models that involve ASP based service delivery
via Cloud-based development, deployment and operation.
AR
represents a potential large opportunity for wireless communications for many
device types including wearable equipment. Many applications will be hosted in
the cloud. There is a direct relationship between AR, Wearable Wireless, and
the so-called Body Area Networks (BAN). This relationship is multifaceted and
is due in part to the ability to have a wearable computing/wireless device act
as a conduit to a variety of applications and for AR to provide the User
Interface (UI).
This
report provides an evaluation of leading AR vendors as well as an assessment of
the AR marketplace and forecast through 2016
Target
Audience:
- OTT application and service providers
- Wireless carriers and other service providers
- Augmented Reality (AR) application developers
- Telemetry, Telematics, and vehicle monitoring companies
- Telecom (fixed and wireless) and ICT infrastructure providers
- Government agencies, regulatory authorities, and commissions
Report
Benefits:
- Analysis of key AR vendors and solutions
- Understand the AR marketplace for standalone apps
- AR Market analysis and forecasts in various industries
- Identify the future direction of AR marketplace and players
- Identify opportunities to integrate AR with various applications
Table of Contents:
1.0 EXECUTIVE SUMMARY 7
2.0 INTRODUCTION 9
3.0 WIKITUDE GMBH 15
4.0 FRONTAL LABS 19
5.0 MERCHLAR 21
6.0 GOLD RUN 27
7.0 AURASMA 30
8.0 PEAR ENTERPRISES INC 34
9.0 LAYAR 38
10.0 TOTAL IMMERSION 41
11.0 MARXENT LABS 45
12.0 AR MARKET ANALYSIS 49
13.0 AUGMENTED REALITY FORECASTS 53
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