Global and China Forklift Industry
Report, 2013
In
2012, the economy of China entered a stage for transition. As a result, the forklift
industry failed to sustain the growth momentum in the preceding two years, with
the annual sales volume decreasing by 8.0% year-on-year to 288,662 sets.
To
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In
H1 2013, China’s forklift sales volume hit 165,366 sets, up 8.3% compared with
that in 2012. The estimation shows that China forklift market will see
continuing slow growth in the second half year with the targeted sales volume
all the year round picking up to the level of 2011.
Among
forklift products, electric forklifts have witnessed an impressive surge in
terms of market occupancy, thanks to the call for energy saving and emission
reduction. In 2012, the market share of electric forklift was 27.7%, up 1.2
percentage points over the preceding year and up 7.2 percentage points over
2005. In the future, China electric forklift industry is expected to sustain
buoyant development, contributing to: a) comparing to Europe’s 75% and US’ 60%,
China electric forklift occupies relatively small market share; b) China has
mastered advanced electric forklift technologies.
When
it comes to industrial players, China forklift market has grouped into several
camps. The first camp refers to two leading forklift giants, i.e., Anhui
Forklift Truck Group and Hangcha Group Co.,Ltd. with their sales volume in 2012
holding a share of 46.8%, up 2.4 percentage points over the previous year.
The
second refers to large engineering machinery enterprises including Xiamen XGMA
Machinery Co.,Ltd., Guangxi LiuGong Machinery Co., Ltd, Lonking (Shanghai)
Forklift Co., Ltd., Shandong Shantui Machinery Co., Ltd. and Sunward Equipment
Group. In 2012, Lonking (Shanghai) Forklift Co., Ltd. and Guangxi LiuGong
Machinery Co., Ltd joined the ranks of top 20 forklift companies worldwide.
The
third camp refers to foreign brands including Toyota Industrial Corp, Linde
Group, Jungheinrich Group, Hyster, Mitsubish and NICHIYU. In 2012, Linde
(dominated by top-grade products) and Baoli (targeting mid-and low-range
products) under Kion Group collectively made up 7% market share in Chinese
forklift market, taking the first place among the foreign brands.
In
order to meet the robust demand for high-end forklifts in the whole
Asian-Pacific market, especially the Chinese market, Jungheinrich Group built a
new plant in China covering an area of 60,000 sq meters. On Aug.8, 2013, the
new plant was formally open, specializing in the development and production of
walking-type electric trucks, counterbalanced forklifts and reach forklifts.
The
fourth refers to newcomers such as Sino-American-Zhejiang Maximal Foklift
Co.,Ltd., Zhejiang Goodsense Forklift, Chery, etc. In 2012,
Sino-American-Zhejiang Maximal Forklift Co.,Ltd. ascended to the one among the
top three forklift enterprises by export, and joined the ranks of the top 20
players in global forklift industry for the first time.
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