Market study Report: Global Big Customer Market Forecast 2012-2016

Global Big Customer market to grow at a CAGR of 10.35 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increase in enterprise data. The Global Big Customer market has also been witnessing the increasing market consolidation. However, the high software implementation costs could pose a challenge to the growth of this market.

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Global Big Customer Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Americas and the EMEA and APAC regions; it also covers the Global Big Customer market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this space include IBM Corp., Microsoft Corp., Oracle Corp., and SAP AG.

The other vendors mentioned in the report are Adobe Systems Inc., Demandware Inc., ExactTarget Inc., Eloqua Inc., Hybris Software, Marketo Inc., MicroStrategy Inc., NetSuite Inc., Salesforce.com, SAS Institute Inc., and WebTrends Corp.

Key questions answered in this report:

• What will the market size be in 2016 and what will be the growth rate?
• What are key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by key vendors?
• What are the strengths and weaknesses of each of these key vendors?

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TABLE OF CONTENT

1. Executive Summary

2. List of Abbreviations

3. Introduction

4. Market Research Methodology

5. Scope of the Report

6. Market Landscape

7. Market by Category Segmentation

8. Global Business Intelligence Tools Market

9. Global Sales Automation Market

10. Global Customer Service Market

11. Global Marketing Automation Market

12. Global E-commerce Software Market

13. Geographical Segmentation

14. Key Leading Countries

15. Vendor Landscape

16. Buying Criteria

17. Market Growth Drivers

18. Drivers and their Impact

19. Market Challenges

20. Impact of Drivers and Challenges

21. Market Trends

22. Key Vendor Analysis

23. Other Reports in this Series

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