Mens and Womens Shaving and Hair Removal -
UK - September 2013
Despite
the increasing availability of permanent hair removal devices for use in the
home, the high initial cost is still off-putting for most consumers. The
convenience, flexibility and price of razors is already of high appeal to both
men and women alike, although advances in lubricating strips and moisture bars
are beginning to cannibalise sales, resulting in decreasing usage of shaving
preparations and driving a need for more innovation in the pre-shave sector.
To
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TABLE
OF CONTENT
Introduction
Definitions
Shaving
hardware
Shaving
preparations/depilatories
Excluded
Abbreviations
Executive
Summary
Growth
slows to 2018
Figure
1: UK best- and worst-case forecast for value sales of shaving and hair removal
products, 2008-18
An
ageing population could help increase hair removal by older men
Own-label
challenges branded product development
Figure
2: New product launches in the UK shaving and depilatories market, % share
own-label vs. branded, Jan 2009-Jun 2013
The
consumer: men continue to display a typically masculine approach to hair
removal
Figure
3: Men’s frequency of hair removal from body areas, by top 8 areas, July 2013
The
consumer: social pressure drives young women to go hair-free
Figure
4: Women’s frequency of removing hair from body areas, July 2013
The
consumer: at-home hair removal holds most appeal
Figure
5: Attitudes towards hair removal, July 2013
What
we think
Issues
in the Market
How
could the growing trend for beards spell good news for the shaving industry?
What
are the opportunities for added convenience?
How
will an ageing population affect the shaving and hair removal markets?
What
influences women’s hair removal?
Trend
Application
Trend:
Help Me Help Myself
Trend:
Man in the Mirror
Mintel
Futures Trend: Old Gold
Market
Drivers
Key
points
UK
population continues to age
Figure
6: Trends in the age structure of the UK population, by gender, 2008-18
Figure
7: Forecast adult population trends, by lifestage, 2008-18
Bikini
season shorter in 2012
Figure
8: Average temperature and total number of sunshine hours in the UK, 2004-12
Growing
PDI presents opportunity for salon services
Figure
9: GDP, PDI, consumer expenditure and savings, at constant 2013 prices, 2007-18
Excess
body hair can cause confidence issues
Figure
10: Satisfaction with various body parts, by gender, March 2013
Grooming
trends and celebrity endorsements
Are
more regulations needed in the salon service sector?
Market
Size and Forecast
Key
points
Overall
growth slows
Figure
11: Value sales of men’s and women’s shaving and hair removal products, 2008-18
The
future
Figure
12: UK best- and worst-case forecast for value sales of shaving and hair
removal products, 2008-18
Forecast
methodology
Segment
Performance
Key
points
Segment
overview and comparison
Figure
13: UK retail value sales of men’s and women’s shaving products and
depilatories, by sector, 2008-18
Market
Share
Key
points
Gillette
products dominate the razors and blades market
Figure
14: Brand shares in UK razors and blades value sales, year ending June 2012/13
Nivea
for Men shaving preparations see strong sales growth
Figure
15: Brand shares in UK shaving preparations value sales, year ending June
2012/13
Depilatories
market shrinking
Figure
16: Brand shares in UK depilatory products value sales, year ending June
2012/13
Who’s
Innovating?
Key
points
New
product launches
Figure
17: New product launches in the UK shaving and depilatories market, % share by
sector, Jan 2009-Jun 2013
Figure
18: New product launches in the UK shaving and depilatories market, % share, by
launch type, Jan 2009-Jun 2013
Figure
19: Examples of new product launches, which are classified as relaunches,
2012-13
Figure
20: Examples of new product launches, which are classified as new products,
2013
New
product launches by claim
Shaving
preparations
Figure
21: New product launches in the UK shaving preparations market, % share by
claim (top 5), Jan 2009-Jun 2013
Figure
22: Examples of shaving preparations for men featuring botanical/herbal and/or
moisturising/hydrating formulas, 2013
Razors
Figure
23: New product launches in the UK razors market, % share by claim (top 5), Jan
2009-Jun 2013
Figure
24: Examples of multi-blade and moisturising razors for women, 2013
Depilatory
products
Figure
25: New product launches in the UK depilatory products market, % share by claim
(top 5), Jan 2009-Jun 2013
Figure
26: Examples of hair removal products positioned as convenient, 2012-13
New
product launches by company
Figure
27: New product launches in the UK shaving and depilatories market, % share
own-label vs. branded, Jan 2009-Jun 2013
Figure
28: Examples of razors and blades from the Asda brand, 2013
Other
new products
For More Information Personal Care Market Research Reports @ :
Companies
and Products
Procter
& Gamble
Background
Financial
performance and strategy
Figure
29: Financial performance of Procter & Gamble (Health & Beauty Care)
Limited, 2011 and 2012 (Year ended 30 June)
Product
range and innovation
Figure
30: New shaving and hair removal products launched by Gillette, June 2012-June
2013
Marketing
and advertising
Figure
31: P&G advertising expenditure on men’s and women’s shaving and hair
removal products, Jan 2009-Jun 2013
BIC
Background
Financial
performance and strategy
Figure
32: Key global financials of BIC Group, 2011-12
Product
range and innovation
Marketing
and advertising
Figure
33: BIC advertising expenditure on men’s and women’s shaving and hair removal
products, Jan 2009- Jun 2013
Koninklijke
Philips
Background
Financial
performance and strategy
Figure
34: Key global financials of Philips Group, 2011-12
Product
range and innovation
Marketing
and advertising
Figure
35: Philips Consumer Lifestyle advertising expenditure on men’s and women’s
shaving and hair removal products, Jan 2009-Jun 2013
Reckitt
Benckiser
Background
Financial
performance and strategy
Figure
36: Financial performance of Reckitt Benckiser, 2011 and 2012
Product
range and innovation
Figure
37: New hair removal products launched by Reckitt Benckiser, June 2012-June
2013
Marketing
and advertising
Figure
38: Reckitt Benckiser advertising expenditure on men’s and women’s shaving and
hair removal products, Jan 2009-Jun 2013
Remington
Background
Financial
performance and strategy
Figure
39: Financial performance of Spectrum Brands Holdings, 2011 and 2012
Product
range and innovation
Marketing
and advertising
Figure
40: Remington advertising expenditure on men’s and women’s shaving and hair
removal products, Jan 2009-Jun 2013
Wilkinson
Sword
Background
Product
range and innovation
Figure
41: New shaving products launched by Wilkinson Sword, June 2012-June 2013
Marketing
and advertising
Figure
42: Wilkinson Sword advertising expenditure on men’s and women’s shaving and
hair removal products, Jan 2009-Jun 2013
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