Vacuum Cleaners - US - September 2013
Offering an improved
vacuum cleaning experience – more maneuverable, lighter, quieter – may be as
sure a path to increased market share as improved suction power. There are also
opportunities to eliminate the experience altogether with robotics and to make
vacuuming an essential step in protecting health.
To check out the complete table of
contents, visit:
http://www.marketresearchreports.biz/analysis-details/vacuum-cleaners-us-september-2013
TABLE
OF CONTENT
Scope
and Themes
What
you need to know
Definition
Data
sources
Sales
data
Consumer
survey data
Abbreviations
and terms
Abbreviations
Terms
Executive
Summary
The
market
Market
regains momentum, but sales still below their 2008 level
Figure
1: Total U.S. sales and fan chart forecast of vacuum cleaners, at current
prices, 2008-18
Consumer
confidence creeps up, bolsters market
Figure
2: Thomson Reuters/University of Michigan Index of Consumer Sentiment, 2007-13
The
consumer
Uprights
by far the most commonly owned floor cleaning appliances
Figure
3: Vacuum cleaner ownership, July 2013
Handling
issues prominent on list of vacuum cleaner complaints
Figure
4: Problems with vacuum cleaners, July 2013
Purchases
are mostly straightforward, but younger shoppers spend more time
Figure
5: Vacuum cleaner shopping behaviors, July 2013
Pet
owners and allergy sufferers a key market for added features
Figure
6: Willing to pay more for added features and services, by pet ownership and
presence of allergy/asthma sufferers in household, July 2013
Younger
vacuum owners less skeptical of robotics, but also more curious
Figure
7: Beliefs concerning robotics, by gender and age, July 2013
What
we think
Issues
and Insights
Improving
the vacuuming experience
Issues
Insights
Opportunities
for robotics
Issues
Insights
Health,
wellness, and vacuuming
Issues
Insights
Trend
Applications
Trend:
Who Needs Humans?
Trend:
Mood to Order
Mintel
Futures: Old Gold
Market
Size and Forecast
Key
points
Market
regains momentum, but sales still below their 2008 level
Figure
8: Total U.S. sales and forecast of vacuum cleaners, at current prices, 2008-18
Figure
9: Total U.S. sales and forecast of vacuum cleaners, at inflation-adjusted
prices, 2008-18
Fan
chart forecast
Figure
10: Total U.S. sales and fan chart forecast of vacuum cleaners, at current
prices, 2008-18
Market
Drivers
Consumer
confidence creeps up, bolsters market
Figure
11: Thomson Reuters/University of Michigan Index of Consumer Sentiment, 2007-13
Housing
market recovery boosts category sales
Figure
12: Existing home sales, seasonally adjusted annual rate, 2009-13
Figure
13: New home sales, seasonally adjusted annual rate, 2008-13
Figure
14: Last 12-month floor cleaning appliance purchase, February 2007 -March 2013
Declining
homeownership rate limits market potential
Figure
15: Seasonally adjusted homeownership rate, 2006-13
Market
potential in going small may be getting bigger
Figure
16: Vacuum cleaner ownership, by residence ownership status, July 2013
Figure
17: Vacuum cleaner ownership, by primary residence type, July 2013
Flooring
preferences point to need for multisurface machines
Figure
18: Types of flooring currently owned or planned to buy in next year, December
2012
Leading
Companies
TTI
(Dirt Devil and Hoover) expands with Oreck acquisition
Electrolux
Bissell
Dyson
Innovations
and Innovators
Improved
battery life helps to push cordless vacuum boundaries
Rowenta
Delta Force features triangular head to get into corners
Gtech
AirRam offers cordless operation and USB connectivity
Dyson
Hard combines vacuuming and wiping in a single appliance
Enhanced
maneuverability becoming an expectation
Hoover
Air Steerable offers easy steering
Electrolux
Nimble emphasizes swivel steering
Multifunction
models gain steam
Hoover
FloorMate SpinScrub combines multiple functions for hard surfaces
Oreck
VersaVac combines vacuuming and steam
Bissell
promises performance and specialization
One-pass
vacuuming
Focus
on spot cleaning
Neato
advances robotics
Miele
makes play for dog and cat owners
Electrolux
goes quiet
Metro
goes retro
Marketing
Strategies
Hoover
targets moms nearly exclusively
Bissell
keeps the focus on pets and family
Electrolux
brings a unique product benefit to life
Figure
19: Electrolux “Clean Your Mind” Video, 2013
Dyson
bolsters image based on product design and innovation
Figure
20: Dyson “Mind” Video, 2013
Race
and Hispanic Origin
Whites
own a wider variety of vacuums than other groups
Figure
56: Vacuum cleaner ownership, by race/Hispanic origin, July 2013
Asian
owners more likely to have problems with operation
Figure
57: Problems with vacuum cleaners, by race/Hispanic origin, July 2013
Hispanics
take active approach to shopping for vacuums
Figure
58: Vacuum cleaner shopping behaviors, by race/Hispanic origin, July 2013
Hispanics
more likely to pay more for most added benefits
Figure
59: Interest in added features and services – I would be willing to pay more
for this feature, by race/Hispanic origin, July 2013
Latest Reports:
Womens
Body, Hand and Footcare - China - September 2013:
http://www.marketresearchreports.biz/analysis-details/womens-body-hand-and-footcare-china-september-2013
The Chinese body, hand
and footcare market is the largest in the world due to population size,
although it displays significant untapped potential for growth. With income
levels rising across the country, the subsequent emergence of the Chinese middle
class is likely to be a driving factor for increasing product visibility and
usage.
TABLE OF CONTENT
Introduction
Definition
Methodology
Abbreviations
Executive
Summary
The
market
Figure
1: Chinese skincare value sales, by face and body*, 2008-12
Figure
2: Best- and worst-case forecast for China value sales of body, hand and
footcare*, 2008-18
Figure
3: Chinese body, hand and footcare* market segmentation, by value, 2008-12
Companies
and brands
Figure
4: Leading companies’ shares of retail value sales of body, hand and footcare*
in China, 2010-12
The
consumer
Frequency
of using women’s body, hand and footcare
Figure
5: Frequency of using different types of women’s body, hand and footcare (%),
July 2013
Retail
channels
Most
important factors considered when choosing women’s body, hand and footcare
Figure
6: Leading factors considered important when choosing women’s body, hand and
footcare, July 2013
Most
important product attributes when buying women’s body, hand and footcare
Figure
7: Top eight most important product attributes/claims when purchasing women’s
body, hand and footcare, July 2013
Demand
for quality and value over price
Figure
8: Demand for quality and value over price attitudes towards womens\' body,
hand and footcare, July 2013
Brand
loyalty and decision influencers
Figure
9: Brand loyalty and decision influencers attitudes towards womens\' body, hand
and footcare, July 2013
Women’s
body, hand and footcare market needs diversification
Figure
10: Needs diversification attitudes towards womens\' body, hand and footcare,
July 2013
Key
issues
Overcoming
the barriers of low usage of women’s body, hand and footcare products
Targeting
skin needs will drive women’s body, hand and footcare usage
Premiumisation
can boost women’s body, hand and footcare usage
Meat-free and Free-from Foods - UK -
September 2013:
http://www.marketresearchreports.biz/analysis-details/meat-free-and-free-from-foods-uk-september-2013
A key weakness for the
meat-free market is that over half of adults note that meat substitutes lack
flavour. A potential solution lies in adapting the recipes of these lines as a
large minority of adults note a keenness to try meat substitute pieces
containing herbs/spices with agreement rising to 55% of under-35s – the biggest
users of these foods.
TABLE
OF CONTENT
Introduction
Definition
Vegetarian/meat-free
foods
Free-from
foods, or foods catering for food hypersensitivity ie food intolerance and
allergies
Definition
of food allergy vs food intolerance
Excluded
Abbreviations
Executive
Summary
The
market
The
meat-free and free-from markets are forecast to enjoy steady growth
Figure
1: Value retail sales and forecast of the UK meat-free* market, 2008-18
Figure
2: Value retail sales and forecast of the UK free-from* market, 2008-18
Segment
performance
Figure
3: UK retail value sales of meat-free food, by sector, 2013 (est)
Market
factors
Horsemeat
scandal has little sales impact on meat-free
Food
allergies among children have increased
Ageing
population could present a challenge for the market
Companies,
brands and innovation
Own-label
NPD is on course to overtake branded in meat substitutes
Morrisons
leads the charge with NPD
Warburtons
rebrands gluten-free range as Newburn Bakehouse
Heinz
makes it gluten-free debut
Quorn
dominates adspend in meat-free
Quorn
reinforces its market leadership
Figure
4: Leading brands’ value shares in the UK chilled vegetarian products market,
2013
Alpro
leads the free-from market
The
consumer
12%
of adults are vegetarians/vegans
Red
meat is the most typically-avoided food
Quorn-based
products are the most popular meat alternatives
One
in four adults have eaten and an equal number have bought free-from food
Meat-free
food is perceived as a healthy and green option
Figure
5: Consumer perceptions of meat-free products, July 2013
High
protein content struggles to offset flavour disappointment
Figure
6: Consumer attitudes towards vegetarian and meat-free products, July 2013
One
in three want to see more own-label free-from food
Figure
7: Consumer attitudes towards free-from products, July 2013
What
we think
About Us
MarketResearchReports.Biz is the most comprehensive
collection of market research reports. MarketResearchReports.Biz services are specially
designed to save time and money for our clients. We are a one stop solution for
all your research needs, our main offerings are syndicated research reports,
custom research, subscription access and consulting services. We serve all
sizes and types of companies spanning across various industries.
Contact
M/s
Sheela
90
Sate Street, Suite 700
Albany,
NY 12207
Tel:
+1-518-618-1030
USA
– Canada Toll Free: 866-997-4948
No comments:
Post a Comment