Bread and Baked Goods - UK - September 2013
While consumers’
demand for variety highlights the potential for brands to benefit from
continuing to develop their alternative baked goods offering, it represents a
call to action for manufacturers not yet active in this segment to move into
it.
To check out the complete table of
contents, visit:
http://www.marketresearchreports.biz/analysis-details/bread-and-baked-goods-uk-september-2013
TABLE
OF CONTENT
Introduction
Definition
Abbreviations
Executive
Summary
The
market
Figure
1: UK retail value sales of key bread and bakery sectors, 2011-13
Forecast
Figure
2: UK retail value sales of bread and baked goods, 2008-18
Market
factors
Wheat
prices remain high
Bread’s
health credentials under scrutiny
Changing
consumer lifestyles have been impacting the market
Companies,
brands and innovation
Warburtons
remains market leader in 2012/13
Figure
3: Leading manufacturers’ shares in the UK’s bread and baked goods market,
2012/13*
Own-label
drives NPD activity in 2012, however brands have fought back in 2013
The
consumer
Bread
enjoys almost universal appeal
Figure
4: Types of bread bought in the last three months, June 2013
Figure
5: Types of baked goods bought in the last three months, June 2013
Eating
occasions beyond lunch and breakfast remain niche
Freshness
is the single most important choice factor for bread shoppers
Figure
6: Factors considered when buying bread and baked goods, June 2013
Variety
and health are key concerns for bread and baked goods users
Figure
7: Users’ attitudes towards bread and baked goods, June 2013
What
we think
Issues
in the Market
What
measures can be taken to address the health myths about bread?
What
opportunities are there to justify a premium positioning?
How
can manufacturers mine variety to maintain users’ engagement with the market?
How
can sweet baked goods leverage their snacking associations better?
Trend
Application
Trend:
The Big Issue
Trend:
Many Mes
Mintel
Futures: Human
Market
Drivers
Key
points
Low
consumer sentiment has little impact on the market
Figure
8: Monthly consumer confidence index, January 2007-June 2013
Soaring
wheat prices continue to put pressure on the market
Figure
9: Monthly index of producer prices of breadmaking wheat in the UK, January
2009-March 2013
Demographic
changes represent both opportunities and threats
Figure
10: Projected trends in the age structure of the UK population, 2013-18
Figure
11: UK households, by size, 2008-18
Bread’s
health credentials under scrutiny
Bread
suffers from an adverse health image among consumers
Bread
under fire for high salt levels and reportedly misleading wholemeal claims
Rising
awareness of food allergies/intolerances benefits free-from segment
Increasingly
busy consumer lifestyles have been impacting the market
Issues
in the Market
What
measures can be taken to address the health myths about bread?
What
opportunities are there to justify a premium positioning?
How
can manufacturers mine variety to maintain users’ engagement with the market?
How
can sweet baked goods leverage their snacking associations better?
Trend
Application
Trend:
The Big Issue
Trend:
Many Mes
Mintel
Futures: Human
Latest Reports:
Bread
- US - September 2013: http://www.marketresearchreports.biz/analysis-details/bread-us-september-2013
Some 81% of bread
users utilize products in the category as part of a sandwich or wrap, this is
more than double that of any other use. The industry should play to its
strengths, expanding offerings that allow for sandwich experimentation. At the
same time, introducing new formats and flavors will encourage consumers to
consider bread as a nutritious meal component or convenient snack.
TABLE
OF CONTENT
Scope
and Themes
What
you need to know
Definition
Data
sources
Sales
data
Consumer
survey data
Abbreviations
and terms
Abbreviations
Executive
Summary
The
market
Category
sales remain stagnant
Figure
1: Total U.S. sales and forecast of bread, at current prices, 2008-18
Market
segmentation
Fresh
loaf bread leads sales, tortillas and bakery offerings post strongest growth
Figure
2: Total U.S. retail sales of bread, by segment, at current prices, 2011 and
2013
Leading
companies
Grupo
Bimbo represents more than one quarter of category sales
Figure
3: MULO sales of bread, by top five leading companies, rolling 52 weeks 2012
and 2013
Innovation
Bread
products attract attention through claims
Figure
4: Bread launches, by top five claims (plus gluten-free), 2008-13*
The
consumer
Bread
use at a five-year low
Figure
5: Number of loaves/packages eaten by household in last seven days, 2008-13
Sandwiches
lead uses for bread, wider range needed
Figure
6: How bread is used, June-July 2013
Health
and variety are top of mind for nonusers
Figure
7: Top five reasons for not using bread, July 2013
What
we think
Digital Trends Autumn - UK - September 2013: http://www.marketresearchreports.biz/analysis-details/digital-trends-autumn-uk-september-2013
This
report examines the trends in consumer technology and digital media in the UK,
looking at changes in device ownership over the past three months – consumers’ purchasing
intentions; changes in online activity – and analyses what industry
developments are driving these changes.
It
also takes a look at digital advertising, investigating which forms of online
adverts consumers are most likely to notice, click on and buy from. Consumers’
attitudes towards digital advertising are also analysed.
The
report also investigates which devices people use to second screen, how often
they use them and what they think about different aspects of second screening.
Digital
Trends also provides top-level comparisons of technology ownership and
participation in online activities in the UK against that of consumers in
France, Germany, Italy and Spain.
About Us
MarketResearchReports.Biz is the most comprehensive
collection of market research reports. MarketResearchReports.Biz services are specially
designed to save time and money for our clients. We are a one stop solution for
all your research needs, our main offerings are syndicated research reports,
custom research, subscription access and consulting services. We serve all
sizes and types of companies spanning across various industries.
Contact
M/s
Sheela
90
Sate Street, Suite 700
Albany,
NY 12207
Tel:
+1-518-618-1030
USA
– Canada Toll Free: 866-997-4948
No comments:
Post a Comment