Casual Dining Restaurants - US - August
2013
The
budget-conscious consumer is still searching for deals, and casual dining
operators are battling the perception that fast casual and fast food
restaurants can do a better job of delivering on this. To become more
competitive, casual dining operators realize they must highlight their own
brand of full-meal deals, as well as their extensive menu.
To
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TABLE
OF CONTENT
Introduction
Scope
and Themes
What
you need to know
Definition
Data
sources
Mintel
Menu Insights
Consumer
survey data
Advertising
creative
Abbreviations
and terms
Abbreviations
Terms
Executive
Summary
The
market
Figure
1: U.S. casual dining sales and fan chart forecast of market, at current
prices, 2008-18
Market
drivers
Opportunities
Menu
strategies
Figure
2: Top 10 appetizers in casual dining, by number of incidences, Q1 2010-13
Figure
3: Top 10 menu items in casual dining, by number of incidences, Q1 2010-13
The
consumer
Figure
4: Reasons why consumers visit casual dining restaurants, by percentage, May
2013
Figure
5: Types of services consumers want to see at casual dining restaurants, by
percentage, May 2013
What
we think
Issues
and Insights
In
a slowly recovering economy, consumers are still budget-conscious when eating
out
The
issues
The
insights
Consumers
do not associate casual dining with health or fast service
The
issues
The
insights
It’s
hard to appeal to both Millennials and families
The
issues
The
insights
Innovators
and Innovations
Competing
with fast casual
Focusing
on lunch
Late
evenings offer new opportunities
Renovating
to compete in new spaces
Health
concerns
Luring
in consumers with specials
Alcoholic
drinks
Fare
goes upscale
Trend
Application
Trend:
Minimize Me
Trend:
Help Me Help Myself
Mintel
Futures: Human
Market
Size and Forecast
Key
points
Casual
dining restaurants sales and the market forecast
Figure
6: Total U.S. casual dining sales and forecast of market, at current prices,
2008-18
Figure
7: Total U.S. casual dining sales and forecast of market, at inflation-adjusted
prices, 2008-18
Fan
chart forecast
Figure
8: U.S. casual dining sales and fan chart forecast of market, at current
prices, 2008-18
Market
Drivers
Economic
indicators
The
Patient Protection and Affordable Care Act
Overweight
and weight-related diseases
Chicken
takes the spotlight
Competitive
Context
Preparing
food at home
The
lure of fast food
Learning
from fast casual
Experimenting
with new dayparts
Leveraging
alcoholic drinks
For More Information Hotels &
Restaurants Market Research Reports @ :
A
Look at Casual Dining Menus
Key
points
Top
10 casual dining menu items: Steak is tops
Figure
9: Top 10 casual dining menu items, by number of incidences, Q1 2010-13
Top
10 menu claims: Gluten-free growth
Figure
10: Top 10 casual dining menu claims, by number of incidences, Q1 2010-13
Top
10 appetizers: Sharing comes on strong
Figure
11: Top 10 casual dining appetizers, by number of incidences, Q1 2010-13
Top
10 cocktails: Latin libations lead
Figure
12: Top 10 cocktails in casual dining, by number of incidences, Q1 2010-13
Mocktails:
More mixing could be in order
Competition:
Consumers Eating at Home and Trading Down to Fast Food
Key
points
Eating
at home is an option for almost a quarter of casual dining patrons
Figure
13: Type of casual dining restaurant visited in the past month, by those eating
more than last year at casual dining restaurants, May 2013
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