China
Cosmetics Industry Report, 2013-2016
Impacted
by global economic recovery as well as China’s economic growth slowdown, the
growth of China cosmetics industry hit a downturn, with the gross retail sales
of industrial players above designated scale increasing by 21.5% year-on-year
to RMB134.01 billion. At present, foreign brands are still the mainstream in
China cosmetics market, with the top three ones coming to LOREAL PARIS, OLAY
and Mary Kay which collectively occupy 12.45% of retail sales.
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Skin
care product is the largest category in China cosmetics market, with the market
scale in 2012 hitting RMB 80.48 billion, up 9.9% year-on-year; among skin care
products, cream and anti-aging products occupy a lion’s share, with the sales
standing at above 60% collectively in China skin care product market. As to
China’s makeup market, it started late but has developed rapidly, with the
sales in 2012 grossing RMB23.4 billion, a year-on-year rise of around 20%.
By
contrast, the sales of emerging market segments, such as men’s cosmetics and
children’s and infants’ cosmetics, still occupy a relatively small share in
China cosmetic market by sales. In 2012, China’s sales of men’s cosmetics stood
at less than 5%, while that of children’s and infants’ skin care products
accounted for no more than 5.3%, but the growth was fast.
The
report analyzes the scale, import & export, brand and enterprise
competition pattern, channel development, market segments (such as skincare
products, makeup, etc.) of China cosmetics market, and highlights the operation
and cosmetics business performance of four multinational companies and 16
domestic enterprises.
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L’Oréal
is currently the world’s largest cosmetics enterprise. Since its marching into
the Chinese market in 1997, L’Oréal has maintained stable business growth in
this emerging country. As of late 2012, the company had 20 brands in operation
in China, including LOREAL PARIS, Maybelline and other world-renowned ones,
with the sales in China growing by 12.4% year-on-year to RMB12.05 billion.
Shanghai
Jahwa United Co., Ltd. is a leading homegrown cosmetics enterprise with famous
brands including Liushen, Herborist and Maxam. In 2013, the company eliminated
four old brands, i.e. Chinfie, Cortry, Ruby and Cocool, and launched three new
ones including Giving, Soft Sense and Tea Beauty, a move to realize its
all-around strategic layout from middle range to high end, from men/women to
infants and children, from department stores, supermarkets and massive
circulation to franchise cosmetics stores, network channel and maternal and
infant stores.
TABLE
OF CONTENT
1.
Overview
1.1
Definition
1.2
Classification
2.
Development of China Cosmetics Market
2.1
Supply
2.2
Demand
2.3
Import & Export
2.3.1
Export
2.3.2
Import
2.4
Regional Structure
2.5
Competition Pattern
2.5.1
Corporate Pattern
2.5.2
Brand Pattern
2.5.3
Development of Foreign Companies in China
2.6
Tariff & Policies
2.7
Development Trend
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3.
Cosmetics Market Channel
3.1
Department Stores
3.1.1
Features
3.1.2
Operation Mode
3.1.3
Development Trend
3.2
Supermarket
3.2.1
Status Quo
3.2.2
Development Trend
3.3
Franchise Stores
3.3.1
Status Quo
3.3.2
Ways of Channel Expansion
3.3.3
Development Trend
3.4
e-Business
3.4.1
Market Scale
3.4.2
Pattern of e-Business
3.4.3
Major e-Businesses
3.5
Other Channels
3.5.1
Direct Selling
3.5.2
Drugstore
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