Apples iPhone 5S and 5C Debut and its
Strategic Implications
On
September 10, 2013, Apple revealed two distinct iPhones, high-end 5S and
cheaper 5C, at the same time during an event held at the company's US
headquarters, breaking its one-a-year iPhone strategy.
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contents, visit:
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In
the face of the saturating smartphone market and dwindling growth momentum of
the higher-priced smartphones, Apple this year has opted to change its product
strategy. This report examines Apple's strategy shift and its implications for
the company in terms of product deployment, partnerships and product pricing.
Table
of Contents
1.iPhone
ASP Drops Significantly as Growth Momentum of High-end Smartphones Fades
2.
Breaking One-a-year Strategy Aims for Profit Increase
2.1
Major Innovations in Hardware
2.2
Pricing Strategy
3.
Placing Focus on the Asia Pacific Market to Claw Back Market Share6
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Appendix
Table
1 Comparison of iPhone 5, 5S and 5C
Table
2 iPhone Price Variations Following the Launch of New iPhone, 2010 - 2013
Table
3 Estimated iPhone Price Variations if Standalone iPhone 5C is Priced at US$450
Table
4 Countries Included in the First Round Release of iPhones
Figure
1 Global Smartphone Shipment Share by Price Point, 2012 - 2013
Figure
2 Apple\'s Profit Margin, iPhone Shipment Volume and ASP, 1Q 2012 –
2Q 2013
Latest Reports:
Wireless
Infrastructure: Market Shares, Strategies, and Forecasts, Worldwide, 2013 to
2019: http://www.marketresearchreports.biz/analysis-details/wireless-infrastructure-market-shares-strategies-and-forecasts-worldwide-2013-to-2019
WinterGreen
Research announces that it has published a new study Wireless Infrastructure:
Market Shares, Strategy, and Forecasts, Worldwide, 2013 to 2019. Next
generation mission critical systems are leveraging new technology. The 2013
study has 554 pages, 245 tables and figures. Worldwide Wireless Infrastructure
markets are poised to achieve significant growth as Building out core networks
and backhaul for smart phones.
A
smart phone is not very smart if the infrastructure can't support its
applications. In response to the high growth smart phone markets, wireless
infrastructure promises to grow dramatically in the near term.. Wireless
Infrastructure technologies include WiMax, LTE, 4G and HSPA. These technologies
are driving much higher capacity from the base station back to the fiber core.
Fiber core is putting extreme pressure on provider's infrastructure and
backhaul networks.
WinterGreen
Research predicts that the dramatic growth of wireless infrastructure is based
on the growth of smart phones to a one trillion market by 2019, serving an
installed base of 8.5 billion, many people having more than one smart phone.
Wireless infrastructure markets at $58 billion in 2012 will be $163 billion by
2019, new markets evolved because of the value that apps provide to smart
phones, mobile devices, tablets, and the Internet of things.
Global
ICT Industry and Market Report: 2013 Edition: http://www.marketresearchreports.biz/analysis-details/global-ict-industry-and-market-report-2013-edition
The
rigid economic conditions in 2012 stemming from the European debt crisis, slow
recovery of mature economies, and less expected growth in the emerging markets
had caused government and enterprise sectors to cut down their spending and led
to low consumer confidence. Improved broadband service quality and increased
income per capita in emerging countries have made smart handheld devices and
other consumer electronic devices the engine of growth for the ICT
Industry.
This
report profiles the development of motherboard, notebook PC (including
netbook), server, tablet, smartphone, large-, medium, and small LCD panels, LCD
TV, and DSC (Digital Still Camera) in 2013 and examines their future trends
beyond.
Table
of Contents
1.The
Motherboard Industry
2. The Notebook PC Industry
3. The Server System Industry
4. The Tablet Industry
5. The Smartphone Industry
6.1 Definition and Scope
7. The LCD TV Industry
8. The Small- and
Medium-sized LCD Panel Industry
9. The Digital Still Camera
Industry
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Market reports predicted great results for iPhone's so if you were planning to buy them then this time is best for you.
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Charlie Electra
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