Thursday, August 22, 2013

Top Rated Report: Candles Market Share In US - August 2013: MarketResearchReport

Candles are widely used and enjoyed in American households. However, this market faces some big challenges. Candle usage frequency needs to increase to reinvigorate sales, private label products present a growing threat to branded products, and some benefits that communicate value to the consumer (i.e., long-lasting) could actually be detrimental to market growth.


TABLE OF CONTENT

Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms

Executive Summary
The market
Figure 1: Total U.S. retail sales and fan chart forecast of candles, at current prices, 2008-18
Market factors
Consumers have a more positive economic outlook
Growing multiethnic segments will help the market
Candle safety could impact market
Market players
Figure 2: MULO sales of candles, by leading companies, 2013
The consumer
Women and younger consumers most likely to use candles
Figure 3: Usage of candles for any reason, by gender and age, May 2013
Candle usage frequency varies
Market players should focus on personal usage occasions for candles
Figure 4: Candle usage occasions, May 2013
Mass merchandisers and specialty stores top retailers
Unsurprisingly, scent and price are top purchase criteria
Figure 5: Importance of candle purchase factors, May 2013
What we think

Issues and Insights
Increase candle usage occasions and frequency of use
The issues
The implications
Private label candle products are a growing presence in the market
The issues
The implications
Innovations in longer-lasting candles could slow market growth
The issues
The implications

Trend Applications
Trend: Man in the Mirror
Trend: Extend My Brand
Mintel Futures: East Meets West

To Buy The Copy of This Report Visithttp://www.marketresearchreports.biz/analysis/173313

Market Size and Forecast
Key points
Candles market continues to struggle
Sales and forecast of candles
Figure 6: Total U.S. retail sales and forecast of candles, at current prices, 2008-18
Figure 7: Total U.S. retail sales and forecast of candles, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 8: Total U.S. retail sales and fan chart forecast of candles, at current prices, 2008-18


Contact

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