Description
The continued rises in average
incomes, increasing numbers of middle-class consumers and changing lifestyles,
such as busier working lives, have made prepared meals increasingly popular.
However, the category faces fierce competition from the diverse range of foods
available in foodservice, while supply chain issues remain a barrier in some
geographical areas.
To
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TABLE OF CONTENT
Introduction
In this report we answer the key
questions
Definition
Methodology
Premium Prepared Meals Emerge in China
Key points
The market sees average price rise
Figure 24: Share of products with premium claims of all new prepared meals, China, 2009-12
Figure 25: average unit price per kg for ready meals in China, by sector, 2008-12
Natural ingredients are widely seen as worth paying more for
Figure 26: Claims consumers deem to be worth paying extra for in food and drink, China, March 2012
Figure 27: Attitudes towards prepared meals, February 2013
Prepared meals look to improve the quality of their ingredients and production techniques
Prepared meals emphasise secret recipes and fresh ingredients to appeal to consumers’ taste buds
Processing techniques claim to maintain nutrition and traditional taste
Exotic recipes could inspire Chinese brands
Figure 28: Flavours of instant noodles consumers are interested in buying, January 2013
Premium Western prepared meals could offer inspiration for operators in China
What it means
Convenience Remains The Main Driver of Demand for Prepared Meals
Key points
The prepared meals market gears up for a change in consumer habits
Figure 29: Frequency of eating different types of prepared meals or meal kits, February 2013
New occasions support growth in prepared meals consumption
Urbanisation fuels rise in solo dining
Figure 30: Occasions of eating prepared meals, February 2013
Scope for prepared meals to drive usage in new areas
Figure 31: Attitudes towards prepared meals and meal kits, February 2013
Figure 32: Prevalence of convenience claims on new prepared meals product launches in China, 2008-12
What it means
Appendix – Frequency of Eating Different Types of Prepared Meals Or Meal Kits
Figure 33: Frequency of eating different types of prepared meals or meal kits, February 2013
Figure 34: Detailed frequency of eating different types of prepared meals or meal kits, February 2013
Figure 35: Detailed frequency of eating different types of prepared meals or meal kits, February 2013 (continued)
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