Tuesday, August 20, 2013

New Released Report: Laundry Detergents and Fabric Conditioners Market Analysis In UK - August 2013

Although sales growth has returned, the laundry market still faces many challenges such as the relatively low level of brand loyalty and the consumer reliance on periods of price promotions to stock-up on products. Utilising refillable packs and product subscription offers presents an opportunity to secure loyalty by offering consumers value for money.

TABLE OF CONTENT

Introduction
Products covered in this report
Abbreviations


Executive Summary
The market: Growth returns after a period of decline in 2011
Figure 1: Best and worst case forecast of UK sales of laundry detergents and fabric conditioners, 2008-18
Market drivers: Opportunity for age and gender specific products
Companies, brands and innovation: Launches focus on new packaging
Figure 2: New products in the UK laundry detergents and fabric conditioners market, % by launch type, Jan 2009-May 2013
The consumer: Detergents have near universal penetration
Figure 3: Usage of laundry detergents and fabric conditioners, May 2013
Figure 4: Most desired laundry detergent product attributes, May 2013
The consumer: Scent most important for fabric conditioners
Figure 5: Most desired fabric conditioner/softener product attributes, May 2013
The consumer: Flexibility of dose is important
Figure 6: Attitudes towards laundry detergents and fabric conditioners, May 2013
What we think

Issues in the Market
Which laundry detergent product claims are the most important to consumers?
How can brand loyalty be increased in the laundry market?
What can fabric conditioners do to increase market share?
How will an ageing population affect the laundry market?

Trend Application
Trend: Life Hacking
Trend: Second Skin
Mintel futures: Brand Intervention

Market Drivers
Key points
An ageing population presents packaging opportunities
Figure 7: Trends in the age structure of the UK population, by gender, 2008-18
Rise of one-person households
Figure 8: Forecast adult population aged 15+, by lifestage, 2008-18
Figure 9: UK households, by size, 2008-18
Some cynicism towards environmentally friendly claims
Fitness and sporting activities popular
Figure 10: RPI for clothing and footwear, March 2009-March 2013
Water bills continue to rise
Figure 11: Sunshine, rainfall and mean temperature in the UK, 2008-12
Household washing machines reaching 100% penetration
Figure 12: Penetration of laundry appliances in UK households, May 2013

Who’s Innovating?
Key points
Packaging innovations lead in 2012 and 2013
Figure 13: New product launches in the UK laundry detergents and fabric conditioners market, % by launch type, Jan 2009-May 2013
Detergents account for six in ten product launches
Figure 14: New product launches in the UK laundry detergents and fabric conditioners market, by sub category, Jan 2013-May 2013
Own-label launches continue to overshadow brands
Figure 15: New product launches in the UK laundry detergents and fabric conditioners market, % by own-label vs. branded, Jan 2009-May 2013
Three in four laundry detergents hold environmentally friendly claims
Figure 16: New product launches in the UK laundry detergents market, % share by top five claims, Jan 2009-May 2013
Economy claim grows in fabric conditioners and softeners
Figure 17: New product launches in the UK fabric conditioners market, % share by top five claims, Jan 2009-May 2013
Procter & Gamble leads NPD in 2012
Figure 18: New product launches in the UK laundry detergents and fabric conditioners market, % by top companies, 2012

To Buy The Copy of This Report Visithttp://www.marketresearchreports.biz/analysis/172980

Market Size and Forecast
Key points
Market growth returns after brief decline in 2011
Figure 19: UK retail value sales and forecasts of laundry detergents and fabric conditioners, 2008-18
Annual sales growth expected to continue
Figure 20: Best and worst case forecast of UK sales of laundry detergents and fabric conditioners, 2008-18
Forecast methodology


Contact

M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
USA – Canada Toll Free: 866-997-4948

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