Description
Synopsis
The report provides detailed market
analysis, information and insights, including:
- Historic and forecast tourist
volumes covering the entire Austrian travel and tourism sector
- Detailed analysis of tourist
spending patterns in Austria
- The total, direct and indirect
tourism output generated by each category within the Austrian travel and
tourism sector
- Employment and salary trends
for various categories in the Austrian travel and tourism sector, such as
accommodation, sightseeing and entertainment, foodservice, transportation,
retail, travel intermediaries and others
- Detailed market classification
across each category, with analysis using similar metrics
- Detailed analysis of airline,
hotel, car rental and travel intermediaries industries
To
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Executive summary
Austria witnessed an increase in
tourism activity during the review period. The decline in international
arrivals in 2009 was compensated by the increase in domestic tourism. Over the
forecast period, the country is expected to witness an increase in the number
of visitors, both domestic and international, as well as an increase in tourist
expenditure. The key reasons for growth are improving economic conditions in
the European region which accounts for the majority of international arrivals
to Austria, tourism promotion activities undertaken by the Austria National
Tourist Office (ANTO), increasing air capacity and an increase in demand for
health-and-wellness tourism. The key tourism offerings are the country’s
distinctive central location in Europe, winter sports activities, its cultural
and historical heritage, museums and palaces across the country, and serene
landscapes.
Scope
This report provides an extensive
analysis related to the tourism demands and flows in Austria:
- It details historical values
for the Austrian tourism sector for 2008–2012, along with forecast figures
for 2013–2017
- It provides a comprehensive
analysis of the travel and tourism demand factors with values for both the
2008–2012 review period and the 2013–2017 forecast period
- The report provides a detailed
analysis and forecast of domestic, inbound and outbound tourist flows in
Austria
- It provides employment and
salary trends for various categories of the travel and tourism sector
- It provides a comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries with values for both the 2008–2012 review period and the 2013–2017 forecast period
Reasons to buy
- Make strategic business
decisions using historic and forecast market data related to the Austrian
travel and tourism sector
- Understand the demand-side
dynamics within the Austrian travel and tourism sector, along with key
market trends and growth opportunities
- Identify the spending patterns
of domestic, inbound and outbound tourists by individual categories
- Analyze key employment and
compensation data related to the travel and tourism sector in Austria
Key highlights
- Given the sluggish domestic demand in the eurozone and fragile global economic recovery, Timetric expects the Austrian economy to grow at a modest pace of 0.5% in 2013. However, the economy is forecast to grow in the range of 1.6–1.9% over the remainder of the forecast period, in line with improvements in domestic and external demand conditions.
- According to Eurostat, in terms of tourism intensity, defined as the number of nights spent by residents and non-residents in the country compared to the country’s population, the Alpine region in Austria is among the most attractive destinations in the EU-27.
- Austria’s central location in Europe, at the intersection of trade and travel routes, is beneficial not only for the travel and tourism sector but also in terms of investment and business. As of 2012, headquarters or production sites of more than 300 international companies are located in Austria, of which 28 are Fortune 500 companies.
- Mean household income is expected to increase over the forecast period, increasing domestic tourist volumes as a result. The country also witnessed an increase in spa offers and adventure activity tours.
Contact
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