Description
The spirits market in Brazil has
seen mixed performances across different segments. While lower priced alcoholic
beverages, such as cachaça, have seen volume retail sales fall, higher priced
segments, like whiskey and vodka, are enjoying robust growth.
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TABLE OF CONTENT
Introduction
Definitions
Abbreviations
A New Kind of Consumer is Boosting the Whiskey Category in Brazil
Key points
Brands are the main quality indicator in the category for Brazilian consumers
Figure 13: Brazil volume retail sales of spirits and whiskey, 2010-12
Figure 14: Agreement with the statement \"I\'m drinking more spirits than last year,\" by type of spirit drunk, January 2013
Figure 15: Agreement with the statement \"Buying well-known brands
makes me feel good about myself,\" by socioeconomic group, January 2013
Figure 16: Agreement with the statement \"There is a big difference
in quality between brands of spirits\" and \"It\'s worth paying more
for premium spirits,\" by types of drinks drunk, January 2013
Whiskey with energy drink is the favored choice of young Brazilian adults
Figure 17: Consumption of whiskey/bourbon, “neat” or mixed with energy drinks, January 2013
Figure 18: Consumption of whiskey mixed with energy drinks, by age group, January 2013
Figure 19: Consumption of whiskey with energy drinks, by location of consumption of spirits, January 2013
Premium whiskey variants have potential among older groups
Figure 20: Consumption of whiskey “neat,” by age group, January 2013
Figure 21: Consumption of whiskey “neat,” by socioeconomic group, January 2013
Figure 22: Agreement with the statement \"I do not understand what
terms such as blended and single malt mean in whiskey,\" by usage of all
spirits and neat whiskey, January 2013
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