Description
Research and Development Trend of
China Toy Industry, 2013, firstly makes the comparison of the toy industry’s
development in China, USA and Japan, mainly revealing the differences in the
three countries’ toy industry’s development and the shortcomings in China’s toy
industry; secondly, it makes the deep analysis of Chinese market’s development
in the toy industry, involving the toy industry’s status quo, cooperation with
cultural industries, existing difficulties, consumer composition, competitive
pattern and other aspects; thirdly it makes the specific analysis of the
industry cluster and export; finally, it makes the analysis of the major
domestic and foreign enterprises of toy industry and makes the professional
analysis of opportunities and challenges faced by the industry in the future,
which can provide the decisive references for the investment in the toy
industry.
To
Read the Complete Report with TOC Visit:
http://www.marketresearchreports.biz/analysis-details/research-and-development-trend-of-china-toy-industry-2013
For 2012, it is a year full of
challenges and opportunities for China’s toy industry. On the one hand, the toy
industry faces the pressure caused by the fluctuations of raw materials prices
and exchange rate, the rising of labor cost and the continuous depressed
overseas demand caused by the European and American debt crisis. On the other
hand, it faces the huge development opportunities brought by the rapid rising
of the foreign emerging markets and the continuous upgrading of the domestic
consumption market.
Taking the advantage of the raw
materials and labor cost, China has become the world largest manufacturer and
exporter of toys. In 2012, the export of China’s toys slowed slightly, the
export amount reaching 11.45 billion USD, up 5.8% compared with 2011. The
export market of China’s toys shows the characteristics of focusing on OEM
(original equipment manufacturer), low proportion of high creative products,
excessive concentration of export markets and the added-profit reduction of
export cost.
According to Huidian Research, the
emerging consumption demand brought by the changes of lifestyle and consumption
upgrading will promote the rapid development of related industries. Under such
background, the toy industry has broad development prospects and especially,
the progress of the urbanization construction and the plan to double the wages
will inevitably spur the rapid development of the mass consumer goods and
become the continuous motivation to promote the toy products to release the
market demand, which will be the opportunity for the future development of
China’s toy industry.
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