In the early 1990’s, the metal can
manufacturing industry experienced a huge leap in demand for its products due
to three major reasons: rising costs of existing materials used in the
packaging industry, major improvements in metal can manufacture along with
slight cost reductions and the end of the cold war which opened up new and
emerging markets in the Asia-Pacific region. Add to this the fact that metal
cans could be easily recycled and re-used in an in-expensive manner by simply
melting the waste. Metal can manufacturing thus became an industry within an
industry and started generating huge revenues. As a growing market within the
food and beverage industry, metal cans occupy about 70% of the metal packaging
segment around the world.
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The packaging industry can be broadly
classified into food and beverage packaging and non-food packaging. Of these,
the food and beverage packaging segment is further divided into metal
packaging, polymer packaging, cardboard and reinforced paper, glass bottles and
others. Metal cans are the major component of the metal packaging segment and
are further available in different forms for use in beverages, canned food, pet
food and others.
Some of the major factors driving
the metal cans market are the increasing spending power in developing countries
of the Asia-Pacific region, growing demand for beverages around the world,
increasing interest in the packaged foods segment from developing countries for
convenience of storage and use and other such reasons. The main restraining
qualities of the metal can packaging industry is the still-prevalent human
perception of wanting “fresh & organic foods and beverages,” the ready
availability of glass and cardboard as alternatives to metal cans and
environmental concerns due to improper recycling standards and
non-implementation of recycling methods in most of the developing countries.
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