Usage of apps and applications in Ireland will
continue to grow as they offer time-pressed Irish consumers a convenient way to
perform everyday tasks. Going forward, as consumers become accustomed to
conducting their daily activities through apps and applications, the companies
and brands that are able to provide these utilities will be best placed to
maximise the potentially lucrative opportunities that apps present.
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TABLE OF CONTENT
Introduction
Key themes of the report
Definition
Data sources
Abbreviations
Issues in the Market
What are Irish consumers using apps and applications for?
How are Irish consumers accessing apps and applications?
Have Irish consumers embraced apps and applications?
What drives or inhibits Irish consumers’ usage of apps and applications?
Who are the key players in the apps and applications market in Ireland?
Trend Applications
Click and Connect
Life Hacking
Mintel Futures: Access Anything, Anywhere
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