Description
Product innovation is a key strategy
to ensure that eating out operators do not lose further share of the ‘leisure
pound’ by putting the excitement back into what is essentially a leisure
experience.
To
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Table of Content
Introduction
Definition
Abbreviations
Executive Summary
The market
Companies, brands and innovation
Discounting still prevalent but
creativity has stepped up
Tailored store formats to suit
alternative distribution channels
Establishing brand personality
through store design and food presentation
A new breed of micro-restaurant
The consumer
Factors influencing venue choice
Figure 1: Factors influencing venue
choice, April 2013
Attitudes towards venue choice
Figure 2: Attitudes towards venue
choice, April 2013
Factors influencing dish choice
Figure 3: Factors influencing dish
choice, April 2013
Ingredients influencing dish choice
Figure 4: Ingredients influencing
dish choice, April 2013
Menu enticements
Figure 5: Menu enticements, April
2013
What we think
Issues in the Market
How can operators reduce their
vulnerability to consumer cutbacks?
How can product/flavour innovation
support the market?
How can restaurants leverage
ingredient sourcing more effectively?
How can restaurants combat low
loyalty levels amongst diners?
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