Description
What is required to revitalise
CD/DVD sales is to associate hard copy media with the idea of high inherent
value, so that consumers who otherwise might think “I do not have the money for
this” instead think “this is worth the extra outlay”. If the industry can
foster this idea, it may be able to turn hard copy into an aspirational status
item. Teenagers grabbing easy to use downloads will look forward to the time
they can afford to spend money on more permanent hard copy media that better
expresses their affection or regard for the content being purchased.
To
Read the Complete Report with TOC Visit:
http://www.marketresearchreports.biz/analysis-details/media-consumption-habits-uk-july-2013
TABLE OF CONTENT
Introduction
Definitions
Abbreviations
Issues in the Market
Is small screen estate holding back newspaper and magazine consumption on smartphones?
Will consumers return to physical CD/DVD purchases?
Will video on demand content in the UK overtake linear TV?
How do consumers feel about pervasive online video advertising?
Market Drivers – New Technology Ownership
Key points
Access to tablets steadily on the increase
Figure 13: Trends in tablet ownership* levels, January 2012-July 2012
Main areas of tablet influence
Smartphone growth tails off
Main areas of smartphone influence
Figure 14: Worldwide sales of Apple iPod and Apple iPhone, Q1 2007 to Q1 2013
Contact
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