Description
During the past year, the business
environment has become more difficult, with some uncertainties and challenges.
While spending is increasing, consumers have become more sophisticated and
demanding. There is a rising savvy shopper seeking a unique fragrance that fits
with their personality. At the same time, the market is facing heightened
pressure from the anti-extravagance campaign. However, given the majority of
consumers are keen to improve their lifestyle, growth opportunities remain
positive.
To
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TABLE OF CONTENT
Introduction
Definition
Methodology
Abbreviations
Executive Summary
The market
Figure 1: China men’s and women’s
fragrance market forecast, value sales, 2008-18
Companies and brands
Figure 2: China fine fragrance
market share, by value (%), 2009-12
The consumer
Figure 3: Frequency of using
fragrances and scented products, May 2013
Figure 4: Reasons for using
fragrances, May 2013
Figure 5: Occasions for using
fragrance, May 2013
Figure 6: Where people have bought
fragrances, May 2013
The Market
Key points
Fine fragrance market overview
Figure 9: The first Chinese version of “eau de cologne” Mingxing Florida water, 2013
Figure 10: China men’s and women’s fragrance market, value sales, 2008-18
Market Forecast: steady growth amid challenges ahead
Figure 11: China men’s and women’s fragrance market forecast, value sales, 2008-18
EU regulations affect fine fragrances formulation
Anti-extravagance campaign poses uncertainties in the fragrance market
The growing spending power and the expanding middle class in China
Contact
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