Traditional media kit advertising
growth has slowed down, touching its lowest level in the five years.
Due to macroeconomic impact, the
Chinese traditional media kit (television, radio, newspapers and outdoor)
advertising market witnessed a tiny year-on-year increase of 4.5% in 2012,
touching its lowest level in the recent five years, of which, newspaper
advertising reached an overall market size of approximately RMB 68.55 billion,
down 12.6% YoY, the first negative growth over the past decade. In the first
quarter of 2013, the Chinese newspaper advertising market size continued to
fall, a year-on-year decline of about 12%.
To
Read the Complete Report with TOC Visit:
http://www.marketresearchreports.biz/analysis-details/china-advertising-industry-report-2013
Internet advertising has seen rapid
development, with market size in 2012 up 46.83% YoY
China's internet advertising market
size attained to RMB 75.31 billion in 2012, a year-on-year increase of 46.83%,
and then slowed down to RMB 19.84 billion in the first quarter of 2013, with
year-on-year growth of the first quarter firstly less than 40% for three
consecutive years, entering into a relatively slackened growth cycle after
high-speed development. Concerning the internet advertising revenue scale by
enterprise, Baidu held the first position; Youku Tudou after the merger ranked
eighth with revenue up to RMB 429 million in the first quarter of 2013.
China Advertising Industry Report,
2013 by ResearchInChina mainly includes the followings:
- 20120114.gif? Development
status, policy environment, advertisers change and market competition of
advertising industry in China;
- 20120114.gif? Market size,
market segments, advertisers change and enterprise competition of internet
advertising in China, as well as operation and advertising revenue of 11
major online advertising media companies including Baidu, Taobao, Google,
Tencent, Sohu, Sina, Youku Tudou, SouFun, Qihoo 360, CBSi and
NetEase;
- 20120114.gif? Market size,
market segments, advertisers change of newspaper advertising in China, as
well as operation and advertising revenue of four major newspaper
advertising media companies, i.e. Shanghai XinHua Media Co., Ltd., Chengdu
B-Ray Media Co., Ltd., Huawen Media Investment Corporation and Zhejiang
Daily Media Group Co., Ltd.;
- 20120114.gif? China's outdoor
advertising market size as well as operation and advertising revenue of
four leading outdoor advertising media companies, i.e. Focus Media Holding
Limited, AirMedia Group Inc., DHA Group and Clear Media Limited;
- 20120114.gif?China's TV &
radio advertising market size as well as operation and advertising revenue
of five major TV & radio advertising media companies - China
Television Media, Ltd., Shanghai Media Group, Hunan TV & Broadcast
Intermediary Co., Ltd., Jiangsu Broadcasting Corporation and Zhejiang
Broadcasting Corporation.
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