MarketResearchReports.Biz announces addition of new report “Meat Alternatives - US - June 2013” to its database
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Health perception plays a large role in
use of meat alternatives. One third of consumers indicate using products in the
category because they are healthy, higher than any other reason measured in the
report (including the reduction of meat consumption).
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Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
Sales of meat alternatives reach
$553 million in 2012
Figure 1: Conventional channel,
natural supermarket, and specialty supermarket sales of meat alternatives, at
current prices, 2010-12
Market segmentation
Burgers lead meat alternatives sales
Figure 2: Conventional channel,
natural supermarket, and specialty supermarket sales of meat alternatives, by
segment, 2012
Leading brands
MorningStar Farms represents 60.7%
of category sales
Figure 3: Sales of meat
alternatives, by top six leading brands, Q1 2012 and Q1 2013
Innovation
Vegan claims heat up
Figure 4: Meat alternatives
launches, by top five claims, 2008-12
The consumer
18-44s appear as target audience for
meat alternatives
Figure 5: Use of meat alternatives,
by age, March 2013
Health leads reasons for use of meat
alternatives
Figure 6: Top six reasons for use of
meat alternatives, March 2013
Less than half of participants in
the category are using products as substitutes
Figure 7: Select ways in which meat
alternatives are used, March 2013
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