New Research: Childrens Lifestyles Market - UK - June 2013

MarketResearchReports.Biz announces addition of new report “Childrens Lifestyles - UK - June 2013” to its database

Parents leading by example would be more effective than disciplining at instilling healthy habits in children and cementing parents’ status as role figures.

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Table of Content

Introduction

Definitions

Methodology

Abbreviations

Executive Summary

Nearly seven in ten children view their parents as role models

Figure 1: Attitudes towards relationship with parents, March 2013

Discounts and special offers appeal to teenage girls

Figure 2: What children do if they see a product they like, March 2013

Over half of children listen to advice from friends when buying products

Figure 3: Who influences children, March 2013

Over nine in ten children have some input into how they spend free time

Figure 4: Frequency of things that children decide on their own, March 2013

What we think

Issues in the Market

Can today’s children do what they want without parents’ involvement?

What do children’s spending habits mean for tomorrow’s shoppers?

How is technology changing family interactions?

What is the role of social networks in the future of brand engagement?

Trend Application

Trend: Click and Connect

Trend: Extend My Brand

Futures Trend: Generation Next

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