Market Study: Researching and Buying Technology Products Market Trends - UK - June 2013

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Younger consumers are more likely than older consumers to shop across online and in-store channels. In the years to come, as the 25-34s mature they are likely to keep these shopping habits, making a multichannel approach the standard way to research and buy technology. This evolution of the technology shopper makes it important that retailers and brands ensure full integration between their stores and their digital portals; an holistic approach to retail channels, treating them as multiple paths to a brand that the consumer could travel interchangeably, rather than separate pipelines with little to no crossover, will ultimately yield rewards.

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Table of Content

Introduction

Definitions

Abbreviations

Executive Summary

The market

Figure 1: Plans for purchase or upgrade of consumer technology products in the next three months, January 2013 and April 2013

Market factors

Internet access from smartphones and tablets increasing

Multichannel shopping on the rise

Pop-up stores allow manufacturers and online pure-plays to connect to customers

Companies, brands and innovations

The consumer

Where do consumers purchase their technology?

Figure 2: Locations from which consumers purchased technology, April 2013

How do consumers research technology purchases?

Figure 3: Research sources used by consumers when buying technology, April 2013

Attitudes towards researching and buying technology

Figure 4: Attitudes towards researching and buying technology, April 2013

Researching and buying on smartphones and tablets

Figure 5: Use of a smartphone or tablet to research and buy technology products, April 2013

What would make consumers buy more technology in-store?

Figure 6: Factors that would induce consumers to buy more in-store, April 2013

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