Market Report: Underwear Market - UK - June 2013

MarketResearchReports.Biz announces addition of new report “Underwear - UK - June 2013” to its database

Average spend per head on underwear remains low, as a result of the wide availability of low-priced pants and bras, the popularity of multipacks and half of consumers only buying new items when their old ones have worn out.

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 Table of Content

Introduction

Definitions

Abbreviations

Executive Summary

The market

Figure 1: Best- and worst-case forecast of UK retail value sales of underwear, 2007-17

Market factors

Figure 2: Proportion of obese population, by gender, 2005-50

Olympics boost sports underwear market

Figure 3: Regular and occasional participation* in sport, 2008-12

Changing population structure

Companies, brands and innovation

Retail shares

Who’s innovating?

The consumer

Women are the main purchasers

Figure 4: Women who have purchased any underwear for themselves or someone else either in-store or online in the last 12 months, by age, socio-economic group and presence of children, April 2013

Women and types of underwear

Figure 5: Types of underwear women have bought for themselves or received as a gift, April 2013

Men and types of underwear

Figure 6: Types of underwear men have bought for themselves or received as a gift, April 2013

Where underwear is bought

Figure 7: Retailers in-store and online from where underwear was bought for self or someone else in the last 12 months, by gender, April 2013

Amount spent on underwear

Figure 8: Amount spent on underwear in the last 12 months, by gender, April 2013

Three in ten women buy underwear for their men

Figure 9: Attitudes towards buying underwear, by gender, April 2013

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