Since 2006, China has issued a dozen
of laws & regulations and policies on promoting new building materials. As
a kind of ideal material to construct green building, the gypsum board can not
only maximize housing functions to meet the specific needs for living and
working, but also go with the tide of developing green economy. In 2003-2012,
China’s gypsum board output soared from 173 million sq meters to 2.121 billion
sq meters, with the CAGR of 28.48%.
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The floor space of buildings
completed determines the demand for gypsum boards in a direct way. In 2012, the
floor space of buildings completed nationwide saw a steep decline year-on-year,
leading to the nationwide growth in demand for gypsum boards dropping by
roughly 12% year-on-year to 2.5 billion sq meters. As a result, the gypsum
board output growth rate was on a year-on-year dive by 14.37%. It is estimated
that China’s demand for gypsum boards will keep up with the growth by around
10%-15% with the synergy of increasing urbanization rate and market penetration
rate as well as house remolding.
In the gypsum board market of China,
Beijing New Building Material (Group) holds precedence under the severe
competition circumstances. And no other domestic counterparts featuring small
production scale but foreign industrial players including Germany-based Knauf,
Australia-based Boral and France-based Saint-Gobain, are in the position to
compete with Beijing New Building Material (Group). In 2012, the gypsum board
output of Beijing New Building Material (Group) hit 1.044 billion sq meters,
accounting for 49.2% of China’s total. In particular, the company’s “dragon”
gypsum board products are oriented to high-end product market with the market
occupancy surpassing 50%, while its “Taishan” gypsum board products are
targeted at low- and medium-end markets. With the advantages in scale and
product line, the “Taishan” gypsum board products are more competitive in the
market.
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