Tuesday, July 16, 2013

Recent Release: The Prepared Meals Sector Market Focus Trends in Japan

Product Synopsis

This report provides a concise overview of the Prepared Meals market in Japan. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?




This overview of the consumer and market dynamics of the Japanese Prepared Meals sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

The sheer number of Japan's older consumers, over 30 million people aged 65 and above, simply can't be ignored. Meanwhile, the increasing number of single-person households, often elderly consumers seeking easy-to-cook meals, has created demand for smaller Prepared Meal packages, or those that can be resealed in order to reduce food waste.

What are the key drivers behind recent market changes?

Japan's aging population means marketers face a challenge meeting the nutritional needs and consumption habits of older consumers. Consumers above the age of 65 accounted for 24% of the population in 2012, while children aged 14 and under made up only 13% of the population. Consumer Packaged Goods Companies are increasingly tapping into the lucrative grey market with a range of products targeting the elderly population.




To Buy The Copy of This Report Visit:  http://www.marketresearchreports.biz/analysis/171538


 About Us


MarketResearchReports.Biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are especially designed to save time and money of our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.

Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
USA – Canada Toll Free: 866-997-4948

No comments:

Post a Comment