Product Synopsis
This report provides a concise
overview of the Prepared Meals market in Japan. After reading this report, you
will understand the size of the market, the economic, demographic, and
behavioral trends that will drive its evolution and the leading players within
the market, allowing you to plan effectively for the future.
Introduction and Landscape
Why was the report written?
To
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This overview of the consumer and
market dynamics of the Japanese Prepared Meals sector allows new entrants and
established players to gain rapid and comprehensive insight into the current
state of the market and identify the key trends that will drive growth in the
coming years.
What is the current market landscape
and what is changing?
The sheer number of Japan's older
consumers, over 30 million people aged 65 and above, simply can't be ignored.
Meanwhile, the increasing number of single-person households, often elderly
consumers seeking easy-to-cook meals, has created demand for smaller Prepared
Meal packages, or those that can be resealed in order to reduce food waste.
What are the key drivers behind
recent market changes?
Japan's aging population means marketers
face a challenge meeting the nutritional needs and consumption habits of older
consumers. Consumers above the age of 65 accounted for 24% of the population in
2012, while children aged 14 and under made up only 13% of the population.
Consumer Packaged Goods Companies are increasingly tapping into the lucrative
grey market with a range of products targeting the elderly population.
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