Mintel’s European retail report
series covers the 19 leading economies of Europe. In total these countries
account for around 95% of all European retail sales, excluding Russia.
Across the 19 markets covered here
online retail sales totalled an estimated €166 billion in 2012.
The focus of this report is online
shopping for goods – not services. Our market size and forecast is for all
online retail sales, transacted online. Online retail sales exclude purchases
of services such as travel or event tickets and digital downloads/streaming.
To Read the Complete Report with TOC Visit: http://www.marketresearchreports.biz/analysis-details/e-commerce-europe-july-2013
Executive Summary – Europe
Market size
Figure 1: Europe: Estimated online
retail sales (incl. VAT), 2008-18
Figure 2: Europe: Online retail
sales, distribution by major markets, 2013 and 2018
Market shares
Figure 3: Europe: Leading internet
retailers’ shares of European online retail sales, 2011-12
The consumer
Percentage shopping online
Figure 4: Europe: Percentage of all
individuals having ordered goods or services online in the past three months,
2008-12
How they shopped from home
Figure 5: Europe: The consumer: How
they shopped from home in the last 12 months, by country, May 2013 (April 2013
for the UK)
Smartphone and tablet shopping
Figure 6: Europe: The consumer: What
they bought online from a smartphone or tablet away from home in the last 12
months, by country, May 2013 (April 2013 for the UK)
Attitudes to shopping online
Figure 7: Europe: The consumer:
Online shopping habits and attitudes, by country, May 2013 (April 2013 for the
UK)
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